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Ads by Shopping Optimizer

Also Known As: Faster Web adware
Type: Adware
Damage level: Medium

What is Shopping Optimizer?

Shopping Optimizer is a deceptive browser extension claiming to save time and money while shopping online. Claims to provide coupons, display special deals/discounts available on various online stores, and enable comparison shopping and other similar functionality, often trick users into believing that Shopping Optimizer is legitimate.

Be aware, however, that this add-on often infiltrates systems without users’ permission. Furthermore, it continually tracks Internet browsing activity and generates intrusive online advertisements. For these reasons, it is categorized as a potentially unwanted program (PUP) and adware.

Shopping Optimizer adware

This PUP records IP addresses, website URLs visited, pages viewed, search queries, and other similar browsing-related information. This data may seem insignificant, however, it may contain personally identifiable details that the developers of Shopping Optimizer share with third parties to generate revenue.

Thus, the presence of an information tracking app can lead to serious privacy issues or even identity theft. In addition, Shopping Optimizer employs a 'virtual layer' to generate pop-up, interstitial, search, banner and text-link ads.

There is a high probability that these displayed advertisements will lead to malicious sites - clicking them is risky and might cause further adware or malware infections. Furthermore, none originate from users' visited websites. By concealing underlying web content, they significantly diminish the Internet browsing experience.

If you are concerned with your privacy and Internet browsing safety, uninstall Shopping Optimizer immediately.

There are dozens of other potentially unwanted programs almost identical to Shopping Optimizer. iDeals, Savepath Deals, and PriceFountain are just some examples from a long list. All claim to legitimately enhance the Internet browsing experience, however, none provide users with any real value.

Apps such as Shopping Optimizer are designed to generate revenue for the developers by delivering intrusive advertisements and continually recording personally identifiable data.

How did Shopping Optimizer install on my computer?

Shopping Optimizer is distributed using a deceptive software marketing method called 'bundling' - stealth installation of potentially unwanted programs with regular software/apps. For this reason, many users install this application inadvertently. Research shows that many users do not express enough caution when downloading and installing software.

Thus, developers intentionally conceal rogue applications within the 'Custom' or 'Advanced' settings. By rushing the download and installation processes, and skipping most/all steps, users often inadvertently install malicious applications.

How to avoid installation of potentially unwanted applications?

This situation can be prevented by taking two simple steps. Firstly, never rush when downloading and installing software - perform these processes using the 'Custom' or 'Advanced' settings and closely analyze each step. Secondly, opt-out of all bundled applications and decline offers to download or install additional applications, since it is highly probable that bundled apps will be malicious.

Deceptive free software installer distributing Faster Web adware:

Delusive installer used to distribute Faster Web adware

Shopping Optimizer generating intrusive online ads (marked as 'Ads by Shopping Optimizer'):

Ads by Shopping Optimizer

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Quick menu:

Shopping Optimizer adware removal:

Windows 11 users:

Accessing Apps and Features in Windows 11

Right-click on the Start icon, select Apps and Features. In the opened window search for the application you want to uninstall, after locating it, click on the three vertical dots and select Uninstall.

Windows 10 users:

Accessing Programs and Features (uninstall) in Windows 8

Right-click in the lower left corner of the screen, in the Quick Access Menu select Control Panel. In the opened window choose Programs and Features.

Windows 7 users:

Accessing Programs and Features (uninstall) in Windows 7

Click Start (Windows Logo at the bottom left corner of your desktop), choose Control Panel. Locate Programs and click Uninstall a program.

macOS (OSX) users:

Uninstall app in OSX (Mac)

Click Finder, in the opened screen select Applications. Drag the app from the Applications folder to the Trash (located in your Dock), then right click the Trash icon and select Empty Trash.

Shopping Optimizer adware uninstall via Control Panel

In the uninstall programs window, look for any recently-installed suspicious applications, select these entries and click "Uninstall" or "Remove".

After uninstalling the potentially unwanted program that causes Shopping Optimizer ads, scan your computer for any remaining unwanted components or possible malware infections. To scan your computer, use recommended malware removal software.

Remove Shopping Optimizer adware from Internet browsers:

Video showing how to remove potentially unwanted browser add-ons:

Internet Explorer logoRemove malicious add-ons from Internet Explorer:

Removing Shopping Optimizer ads from Internet Explorer step 1

Click the "gear" icon Internet Explorer options icon (at the top right corner of Internet Explorer), select "Manage Add-ons". Look for "Shopping Optimizer", select this entry and click "Remove".

Removing Shopping Optimizer ads from Internet Explorer step 2

Optional method:

If you continue to have problems with removal of the faster web adware, reset your Internet Explorer settings to default.

Windows XP users: Click Start, click Run, in the opened window type inetcpl.cpl In the opened window click the Advanced tab, then click Reset.

Resetting Internet Explorer settings to default on Windows XP

Windows Vista and Windows 7 users: Click the Windows logo, in the start search box type inetcpl.cpl and click enter. In the opened window click the Advanced tab, then click Reset.

Resetting Internet Explorer settings to default on Windows 7

Windows 8 users: Open Internet Explorer and click the gear icon. Select Internet Options.

Reseting Internet Explorer settings to default in Windows 8 - accessing

In the opened window, select the Advanced tab.

Resetting Internet Explorer settings to default on Windows 8 - Internet options advanced tab

Click the Reset button.

Resetting Internet Explorer settings to default on Windows 8 - click the Reset button in the Internet options advanced tab

Confirm that you wish to reset Internet Explorer settings to default by clicking the Reset button.

Resetting Internet Explorer settings to default on Windows 8 - confirm settings reset to default by clicking the reset button

Google Chrome logoRemove malicious extensions from Google Chrome:

Removing Shopping Optimizer  ads from Google Chrome step 1

Click the Chrome menu icon Google Chrome options icon (at the top right corner of Google Chrome), select "Tools" and click "Extensions". Locate "iDeals Shopping Optimizer - Never Miss A Deal", select this entry and click the trash can icon.

Removing Shopping Optimizer ads from Google Chrome step 2

Optional method:

If you continue to have problems with removal of the faster web adware, reset your Google Chrome browser settings. Click the Chrome menu icon Google Chrome menu icon (at the top right corner of Google Chrome) and select Settings. Scroll down to the bottom of the screen. Click the Advanced… link.

Google Chrome settings reset step 1

After scrolling to the bottom of the screen, click the Reset (Restore settings to their original defaults) button.

Google Chrome settings reset step 2

In the opened window, confirm that you wish to reset Google Chrome settings to default by clicking the Reset button.

Google Chrome settings reset step 3

Mozilla Firefox logoRemove malicious plug-ins from Mozilla Firefox:

Removing Shopping Optimizer ads from Mozilla Firefox step 1

Click the Firefox menu firefox menu icon (at the top right corner of the main window), select "Add-ons". Click "Extensions", in the opened window, remove "Shopping Optimizer".

Removing Shopping Optimizer ads from Mozilla Firefox step 2

Optional method:

Computer users who have problems with faster web adware removal can reset their Mozilla Firefox settings.

Open Mozilla Firefox, at the top right corner of the main window, click the Firefox menu, firefox menu icon in the opened menu, click Help.

Accessing settings (Reset Firefox to default settings step 1)

Select Troubleshooting Information.

Accessing Troubleshooting Information (Reset Firefox to default settings step 2)

In the opened window, click the Refresh Firefox button.

Clicking on Refresh Firefox button (Reset Firefox to default settings step 3)

In the opened window, confirm that you wish to reset Mozilla Firefox settings to default by clicking the Refresh Firefox button.

Confirm your want to reset Firefox settings to default (Reset Firefox to default settings step 4)

safari browser logoRemove malicious extensions from Safari:

removing adware from safari step 1 - accessing preferences

Make sure your Safari browser is active, click Safari menu, and select Preferences....

removing adware from safari step 2 - removing extensions

In the opened window click Extensions, locate any recently installed suspicious extension, select it and click Uninstall.

Optional method:

Make sure your Safari browser is active and click on Safari menu. From the drop down menu select Clear History and Website Data...

resetting safari step 1

In the opened window select all history and click the Clear History button.

resetting safari step 2

Microsoft Edge (Chromium) logoRemove malicious extensions from Microsoft Edge:

Removing adware from Microsoft Edge step 1

Click the Edge menu icon Microsoft Edge (chromium) menu icon (at the upper-right corner of Microsoft Edge), select "Extensions". Locate all recently-installed suspicious browser add-ons and click "Remove" below their names.

Removing adware from Microsoft Edge step 2

Optional method:

If you continue to have problems with removal of the faster web adware, reset your Microsoft Edge browser settings. Click the Edge menu icon Microsoft Edge (chromium) menu icon (at the top right corner of Microsoft Edge) and select Settings.

Microsoft Edge (Chromium) reset step 1

In the opened settings menu select Reset settings.

Microsoft Edge (Chromium) reset step 2

Select Restore settings to their default values. In the opened window, confirm that you wish to reset Microsoft Edge settings to default by clicking the Reset button.

Microsoft Edge (Chromium) reset step 3

  • If this did not help, follow these alternative instructions explaining how to reset the Microsoft Edge browser.

Summary:

declining installation of adware while downloading free software sampleCommonly, adware or potentially unwanted applications infiltrate Internet browsers through free software downloads. Note that the safest source for downloading free software is via developers' websites only. To avoid installation of adware, be very attentive when downloading and installing free software. When installing previously-downloaded free programs, choose the custom or advanced installation options – this step will reveal any potentially unwanted applications listed for installation together with your chosen free program.

Post a comment:
If you have additional information on faster web adware or it's removal please share your knowledge in the comments section below.

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About the author:

Tomas Meskauskas

Tomas Meskauskas - expert security researcher, professional malware analyst.

I am passionate about computer security and technology. I have an experience of over 10 years working in various companies related to computer technical issue solving and Internet security. I have been working as an author and editor for pcrisk.com since 2010. Follow me on Twitter and LinkedIn to stay informed about the latest online security threats. Contact Tomas Meskauskas.

PCrisk security portal is brought by a company RCS LT. Joined forces of security researchers help educate computer users about the latest online security threats. More information about the company RCS LT.

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Software uninstall instructions
Malware activity

Global malware activity level today:

Medium threat activity

Increased attack rate of infections detected within the last 24 hours.

QR Code
Faster Web adware QR code
Scan this QR code to have an easy access removal guide of Faster Web adware on your mobile device.
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