Ads by Simple New Tab

What is Simple New Tab?

According to the developers, Simple New Tab is a legitimate browser add-on allowing users to modify the browser new tab URL option - "Allows you to customize the new tab URL. Click the options to change the URL. This extension allows you to customize the new tab URL." 

This functionality might seem useful, however, be aware that Simple New Tab is classed as adware and a potentially unwanted program (PUP). One of the main reasons for these negative associations is the display of intrusive online advertisements, followed by tracking of Internet browsing activity. Furthermore, this PUP infiltrates systems without users’ permission.

This adware generates pop-up, banner, interstitial, and other intrusive advertisements. All are generated using a ‘virtual layer’, which enables placement of any graphical content on visited websites. Therefore, none of the advertisements originate from users' visited sites and conceal underlying content, thereby significantly diminishing the Internet browsing experience.

Furthermore, some redirect to malicious sites and clicking them may cause high-risk adware or malware infections. Be aware that users' Internet browsing activity is continually tracked.

As with other regular adware, Simple New Tab collects IP addresses, websites visited, pages viewed, search queries, geolocation, and other similar data. Initially, this information might seem insignificant, however, the data types will contain personally identifiable details (for example, PayPal or bank account logins/passwords).

Developers later share this data with third parties who are likely to misuse it to generate revenue. Thus, having an information-tracking app installed on your system can lead to serious privacy issues or even identity theft. You are strongly advised to uninstall this PUP immediately.

There are a number of applications that are virtually identical to Simple New Tab: FunFeedr, Cartt, Palmodeal, and Shoppr. 

All claim to enable valuable functionality, however, rather than providing the promoted features, Simple New Tab and other listed apps deliver intrusive online advertisements and collect personally identifiable information to generate revenue for the developers. These applications provide no real value for the users.

How did Simple New Tab install on my computer?

Simple New Tab is distributed using a deceptive software marketing method called 'bundling'. Developers hide bogus apps within the 'Custom' or 'Advanced' settings, since they are aware that many users skip this section.

Research shows that users commonly do not expect third party software to be concealed and rush the download and installation processes - this often leads to inadvertent installation of potentially unwanted programs, thus compromising users' privacy and exposing their systems to risk of further infection.

How to avoid installation of potentially unwanted applications?

The key to computer safety is caution. Do not rush the download or installation processes. These procedures should be performed using the 'Custom' or 'Advanced' settings, rather than 'Quick' or 'Regular', otherwise potentially unwanted programs will remain hidden and users will be unable to cancel them.

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Quick menu:

• What is Simple New Tab?
• STEP 1. Uninstall Simple New Tab application using Control Panel.
• STEP 2. Remove Simple New Tab adware from Internet Explorer.
• STEP 3. Remove Simple New Tab ads from Google Chrome.
• STEP 4. Remove 'Ads by Simple New Tab' from Mozilla Firefox.
• STEP 5. Remove Simple New Tab ads from Safari.
• STEP 6. Remove rogue plug-ins from Microsoft Edge.

Simple New Tab adware removal:

Windows 11 users:

Right-click on the Start icon, select Apps and Features. In the opened window search for the application you want to uninstall, after locating it, click on the three vertical dots and select Uninstall.

Windows 10 users:

Right-click in the lower left corner of the screen, in the Quick Access Menu select Control Panel. In the opened window choose Programs and Features.

Windows 7 users:

Click Start (Windows Logo at the bottom left corner of your desktop), choose Control Panel. Locate Programs and click Uninstall a program.

macOS (OSX) users:

Click Finder, in the opened screen select Applications. Drag the app from the Applications folder to the Trash (located in your Dock), then right click the Trash icon and select Empty Trash.

In the uninstall programs window, look for "Simple New Tab", select this entry and click "Uninstall" or "Remove".

After uninstalling the potentially unwanted program that causes Simple New Tab ads, scan your computer for any remaining unwanted components or possible malware infections. To scan your computer, use recommended malware removal software.

Remove Simple New Tab adware from Internet browsers:

Video showing how to remove potentially unwanted browser add-ons:

Remove malicious add-ons from Internet Explorer:

Click the "gear" icon (at the top right corner of Internet Explorer), select "Manage Add-ons". Look for "Simple New Tab", select this entry and click "Remove".

Optional method:

If you continue to have problems with removal of the simple new tab adware, reset your Internet Explorer settings to default.

Windows XP users: Click Start, click Run, in the opened window type inetcpl.cpl In the opened window click the Advanced tab, then click Reset.

Windows Vista and Windows 7 users: Click the Windows logo, in the start search box type inetcpl.cpl and click enter. In the opened window click the Advanced tab, then click Reset.

Windows 8 users: Open Internet Explorer and click the gear icon. Select Internet Options.

In the opened window, select the Advanced tab.

Click the Reset button.

Confirm that you wish to reset Internet Explorer settings to default by clicking the Reset button.

Remove malicious extensions from Google Chrome:

Click the Chrome menu icon (at the top right corner of Google Chrome), select "Tools" and click "Extensions". Locate "Simple New Tab", select this entry and click the trash can icon.

Optional method:

If you continue to have problems with removal of the simple new tab adware, reset your Google Chrome browser settings. Click the Chrome menu icon  (at the top right corner of Google Chrome) and select Settings. Scroll down to the bottom of the screen. Click the Advanced… link.

After scrolling to the bottom of the screen, click the Reset (Restore settings to their original defaults) button.

In the opened window, confirm that you wish to reset Google Chrome settings to default by clicking the Reset button.

Remove malicious plug-ins from Mozilla Firefox:

Click the Firefox menu (at the top right corner of the main window), select "Add-ons". Click "Extensions", in the opened window, remove "Simple New Tab".

Optional method:

Computer users who have problems with simple new tab adware removal can reset their Mozilla Firefox settings.

Open Mozilla Firefox, at the top right corner of the main window, click the Firefox menu, in the opened menu, click Help.

Select Troubleshooting Information.

In the opened window, click the Refresh Firefox button.

In the opened window, confirm that you wish to reset Mozilla Firefox settings to default by clicking the Refresh Firefox button.

Remove malicious extensions from Safari:

Make sure your Safari browser is active, click Safari menu, and select Preferences....

In the opened window click Extensions, locate any recently installed suspicious extension, select it and click Uninstall.

Optional method:

Make sure your Safari browser is active and click on Safari menu. From the drop down menu select Clear History and Website Data...

In the opened window select all history and click the Clear History button.

Remove malicious extensions from Microsoft Edge:

Click the Edge menu icon  (at the upper-right corner of Microsoft Edge), select "Extensions". Locate all recently-installed suspicious browser add-ons and click "Remove" below their names.

Optional method:

If you continue to have problems with removal of the simple new tab adware, reset your Microsoft Edge browser settings. Click the Edge menu icon  (at the top right corner of Microsoft Edge) and select Settings.

In the opened settings menu select Reset settings.

Select Restore settings to their default values. In the opened window, confirm that you wish to reset Microsoft Edge settings to default by clicking the Reset button.

• If this did not help, follow these alternative instructions explaining how to reset the Microsoft Edge browser.

Summary:

Commonly, adware or potentially unwanted applications infiltrate Internet browsers through free software downloads. Note that the safest source for downloading free software is via developers' websites only. To avoid installation of adware, be very attentive when downloading and installing free software. When installing previously-downloaded free programs, choose the custom or advanced installation options – this step will reveal any potentially unwanted applications listed for installation together with your chosen free program.

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