First Color Adware

What is First Color?

Created by SuperWeb LLC, First Color is a bogus browser plug-in claiming to enhance the Internet browsing experience by enabling various features such as comparison shopping and coupons. Some users may find this legitimate and useful functionality, however, this extension is categorized as adware or a potentially unwanted program (PUP).

A deceptive software marketing method called 'bundling' is employed by the developers to distribute First Color, hence the reason for these associations. Bundling allows developers to distribute their applications together with users' chosen software.

Following installation of First Color on Internet Explorer, Google Chrome, and Mozilla Firefox, users will experience various intrusive online advertisements including banner, pop-up, interstitial, transitional, search, and full-page ads.

Be aware that advertisements generated by First Color adware often redirect to dubious websites containing infectious content, and therefore, your computer might become infected.

As with other adware-type apps, First Color collects various Internet browsing-related information. Internet Protocol (IP) addresses, websites visited, pages viewed, search queries, and unique identifier numbers are just some examples of information tracked by this adware - information that may contain personally identifiable details.

Therefore, the presence of First Color adware on your system can result in serious privacy issues or/and identity theft. Furthermore, the developers of this dubious plug-in (SuperWeb LLC) have released over two hundred identical extensions (including First Color).

This company releases identical add-ons under different names (for example, Checked List, Flying Deals, Screen Boost, and FlippyRoo) to avoid detection by legitimate anti-virus and anti-spyware suites.

No applications developed by SuperWeb LLC provide any real value for the user - their aim is to generate revenue by the display of intrusive ads and sharing collected data with third parties. You are strongly advised to eliminate this adware from your Internet browsers.

Currently, most adware similar to First Color is distributed on freeware download websites, which often employ small programs called 'download managers' (also called 'installers', 'download clients', etc.) to monetize their traffic and free services.

Download managers supposedly ease the download process, however, they are developed to offer installation of third party applications together with the chosen software - or simply by hiding installation under the 'Custom' or either 'Advanced' options.

This third party software is commonly described as 'legitimate and virus free', however, reckless installation risks computer infection with adware or malware. To prevent such infections, pay close attention during the freeware download process and decline any offers to install additional programs.

Furthermore, whenever installing downloaded software, use the 'Custom' or 'Advanced' installation options - this will reveal any third party software listed for installation and allow you to opt-out. If your system is infected with First Color adware, the instructions below will guide you through removal of this PUP from your system.

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Quick menu:

• What is First Color?
• STEP 1. Uninstall First Color application using Control Panel.
• STEP 2. Remove First Color adware from Internet Explorer.
• STEP 3. Remove First Color ads from Google Chrome.
• STEP 4. Remove 'Ads by First Color' from Mozilla Firefox.
• STEP 5. Remove First Color adware from Safari.
• STEP 6. Remove rogue plug-ins from Microsoft Edge.

First Color adware removal:

Windows 11 users:

Right-click on the Start icon, select Apps and Features. In the opened window search for the application you want to uninstall, after locating it, click on the three vertical dots and select Uninstall.

Windows 10 users:

Right-click in the lower left corner of the screen, in the Quick Access Menu select Control Panel. In the opened window choose Programs and Features.

Windows 7 users:

Click Start (Windows Logo at the bottom left corner of your desktop), choose Control Panel. Locate Programs and click Uninstall a program.

macOS (OSX) users:

Click Finder, in the opened screen select Applications. Drag the app from the Applications folder to the Trash (located in your Dock), then right click the Trash icon and select Empty Trash.

In the uninstall programs window, look for "First Color", select this entry and click "Uninstall" or "Remove".

After uninstalling the potentially unwanted program that causes First Color ads, scan your computer for any remaining unwanted components or possible malware infections. To scan your computer, use recommended malware removal software.

Remove First Color adware from Internet browsers:

Video showing how to remove potentially unwanted browser add-ons:

Remove malicious add-ons from Internet Explorer:

Click the "gear" icon (at the top right corner of Internet Explorer), select "Manage Add-ons". Look for "First Color", select this entry and click "Remove".

Optional method:

If you continue to have problems with removal of the ads by first color, reset your Internet Explorer settings to default.

Windows XP users: Click Start, click Run, in the opened window type inetcpl.cpl In the opened window click the Advanced tab, then click Reset.

Windows Vista and Windows 7 users: Click the Windows logo, in the start search box type inetcpl.cpl and click enter. In the opened window click the Advanced tab, then click Reset.

Windows 8 users: Open Internet Explorer and click the gear icon. Select Internet Options.

In the opened window, select the Advanced tab.

Click the Reset button.

Confirm that you wish to reset Internet Explorer settings to default by clicking the Reset button.

Remove malicious extensions from Google Chrome:

Click the Chrome menu icon (at the top right corner of Google Chrome), select "Tools" and click "Extensions". Locate "First Color", select this entry and click the trash can icon.

Optional method:

If you continue to have problems with removal of the ads by first color, reset your Google Chrome browser settings. Click the Chrome menu icon  (at the top right corner of Google Chrome) and select Settings. Scroll down to the bottom of the screen. Click the Advanced… link.

After scrolling to the bottom of the screen, click the Reset (Restore settings to their original defaults) button.

In the opened window, confirm that you wish to reset Google Chrome settings to default by clicking the Reset button.

Remove malicious plugins from Mozilla Firefox:

Click the Firefox menu (at the top right corner of the main window), select "Add-ons". Click "Extensions", in the opened window, remove "First Color".

Optional method:

Computer users who have problems with ads by first color removal can reset their Mozilla Firefox settings.

Open Mozilla Firefox, at the top right corner of the main window, click the Firefox menu, in the opened menu, click Help.

Select Troubleshooting Information.

In the opened window, click the Refresh Firefox button.

In the opened window, confirm that you wish to reset Mozilla Firefox settings to default by clicking the Refresh Firefox button.

Remove malicious extensions from Safari:

Make sure your Safari browser is active, click Safari menu, and select Preferences....

In the opened window click Extensions, locate any recently installed suspicious extension, select it and click Uninstall.

Optional method:

Make sure your Safari browser is active and click on Safari menu. From the drop down menu select Clear History and Website Data...

In the opened window select all history and click the Clear History button.

Remove malicious extensions from Microsoft Edge:

Click the Edge menu icon  (at the upper-right corner of Microsoft Edge), select "Extensions". Locate all recently-installed suspicious browser add-ons and click "Remove" below their names.

Optional method:

If you continue to have problems with removal of the ads by first color, reset your Microsoft Edge browser settings. Click the Edge menu icon  (at the top right corner of Microsoft Edge) and select Settings.

In the opened settings menu select Reset settings.

Select Restore settings to their default values. In the opened window, confirm that you wish to reset Microsoft Edge settings to default by clicking the Reset button.

• If this did not help, follow these alternative instructions explaining how to reset the Microsoft Edge browser.

Summary:

Commonly, adware or potentially unwanted applications infiltrate Internet browsers through free software downloads. Note that the safest source for downloading free software is via developers' websites only. To avoid installation of adware, be very attentive when downloading and installing free software. When installing previously-downloaded free programs, choose the custom or advanced installation options – this step will reveal any potentially unwanted applications listed for installation together with your chosen free program.

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