Wise-Buy Adware

What is Wise-Buy?

According to the developers, the Wise-Buy add-on saves time and money when shopping online by generating coupons, displaying special deals/discounts available on various online stores, and so on - "ONLINE SHOPPING is now made wiser. Just install the Wise-Buy add-on on your browser!"

Some users might believe that Wise-Buy is a legitimate and useful plug-in, however, this is adware and a potentially unwanted program (PUP). One of the main reasons for these negative associations is stealth installation. Wise-Buy infiltrates web browsers without users' permission, gathers information relating to users' Internet browsing activity, and delivers intrusive online advertisements.

As with other regular adware, Wise-Buy employs a 'virtual layer' to deliver coupon, price comparison, pop-up, and other similar intrusive ads. Many users are unaware that none of these advertisements originate from their visited sites. By concealing underlying web content, the ads significantly diminish the Internet browsing experience.

Furthermore, some redirect to dubious sites that may contain infectious content, and thus, clicking them is risky and may lead to further adware or malware infections.

In addition, Wise-Buy continually monitors users' Internet browsing activity and collects various software/hardware information including IP addresses, websites visited, search queries, pages viewed and activity on those pages, etc.

Some of this information might contain personally identifiable details that developers later share with third parties who can misuse it to generate revenue. Thus, having Wise-Buy installed on your system can lead to serious privacy issues. You are strongly advised to uninstall Wise-Buy adware immediately.

There are hundreds of PUPs with identical behavior to Wise-Buy adware including, for example, HaggleDazzle, FantasticDiscounts, Big-Bonus, and SwytShop. These apps also claim to save time and money, however, they give these fake promises simply to trick users to install.

Their purpose is to generate revenue for the developers. After infiltration, Wise-Buy and other similar applications, merely track Internet browsing activity and display intrusive online advertisements. Adware-type applications never deliver the functionality promised.

How did Wise-Buy install on my computer?

Wise-Buy adware is distributed using a deceptive software marketing method called 'bundling' - stealth installation of rogue apps with regular software. Developers hide dubious applications within the 'Custom' or 'Advanced' download/installation settings. Unaware of this, users often skip this section and rush the download and installation processes.

In doing so, they go on to install PUPs. The developers are concerned only with the amount of revenue generated (which is dependent on the number of applications distributed), and thus, they do not properly disclose installation of Wise-Buy and other similar apps.

How to avoid installation of potentially unwanted applications?

The only way to prevent installation of adware-type applications is to pay close attention during the download and installation processes. Select the 'Custom' or 'Advanced' settings during these processes and follow each step. Furthermore, never accept offers to download or install additional applications, since bundled software is most likely to be rogue.

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Quick menu:

• What is Wise-Buy?
• STEP 1. Uninstall Wise-Buy application using Control Panel.
• STEP 2. Remove Wise-Buy adware from Internet Explorer.
• STEP 3. Remove Wise-Buy ads from Google Chrome.
• STEP 4. Remove 'Ads by Wise-Buy' from Mozilla Firefox.
• STEP 5. Remove Wise-Buy ads from Safari.
• STEP 6. Remove rogue plug-ins from Microsoft Edge.

Wise-Buy adware removal:

Windows 11 users:

Right-click on the Start icon, select Apps and Features. In the opened window search for the application you want to uninstall, after locating it, click on the three vertical dots and select Uninstall.

Windows 10 users:

Right-click in the lower left corner of the screen, in the Quick Access Menu select Control Panel. In the opened window choose Programs and Features.

Windows 7 users:

Click Start (Windows Logo at the bottom left corner of your desktop), choose Control Panel. Locate Programs and click Uninstall a program.

macOS (OSX) users:

Click Finder, in the opened screen select Applications. Drag the app from the Applications folder to the Trash (located in your Dock), then right click the Trash icon and select Empty Trash.

In the uninstall programs window, look for "Wise-Buy", select this entry and click "Uninstall" or "Remove".

After uninstalling the potentially unwanted program that causes Wise-Buy ads, scan your computer for any remaining unwanted components or possible malware infections. To scan your computer, use recommended malware removal software.

Remove Wise-Buy adware from Internet browsers:

At time of research, Wise-Buy did not install its browser plug-ins on Internet Explorer, Google Chrome, or Mozilla Firefox, however, it was bundled with other adware. Therefore, you are advised to remove all potentially unwanted browser add-ons from your Internet browsers.

Video showing how to remove potentially unwanted browser add-ons:

Remove malicious add-ons from Internet Explorer:

Click the "gear" icon (at the top right corner of Internet Explorer), select "Manage Add-ons". Look for any recently-installed suspicious browser extensions, select these entries and click "Remove".

Optional method:

If you continue to have problems with removal of the ads by wise-buy, reset your Internet Explorer settings to default.

Windows XP users: Click Start, click Run, in the opened window type inetcpl.cpl In the opened window click the Advanced tab, then click Reset.

Windows Vista and Windows 7 users: Click the Windows logo, in the start search box type inetcpl.cpl and click enter. In the opened window click the Advanced tab, then click Reset.

Windows 8 users: Open Internet Explorer and click the gear icon. Select Internet Options.

In the opened window, select the Advanced tab.

Click the Reset button.

Confirm that you wish to reset Internet Explorer settings to default by clicking the Reset button.

Remove malicious extensions from Google Chrome:

Click the Chrome menu icon (at the top right corner of Google Chrome), select "Tools" and click "Extensions". Locate all recently-installed suspicious browser add-ons, select these entries and click the trash can icon.

Optional method:

If you continue to have problems with removal of the ads by wise-buy, reset your Google Chrome browser settings. Click the Chrome menu icon  (at the top right corner of Google Chrome) and select Settings. Scroll down to the bottom of the screen. Click the Advanced… link.

After scrolling to the bottom of the screen, click the Reset (Restore settings to their original defaults) button.

In the opened window, confirm that you wish to reset Google Chrome settings to default by clicking the Reset button.

Remove malicious plug-ins from Mozilla Firefox:

Click the Firefox menu (at the top right corner of the main window), select "Add-ons". Click "Extensions", in the opened window, remove all recently-installed suspicious browser plug-ins.

Optional method:

Computer users who have problems with ads by wise-buy removal can reset their Mozilla Firefox settings.

Open Mozilla Firefox, at the top right corner of the main window, click the Firefox menu, in the opened menu, click Help.

Select Troubleshooting Information.

In the opened window, click the Refresh Firefox button.

In the opened window, confirm that you wish to reset Mozilla Firefox settings to default by clicking the Refresh Firefox button.

Remove malicious extensions from Safari:

Make sure your Safari browser is active, click Safari menu, and select Preferences....

In the opened window click Extensions, locate any recently installed suspicious extension, select it and click Uninstall.

Optional method:

Make sure your Safari browser is active and click on Safari menu. From the drop down menu select Clear History and Website Data...

In the opened window select all history and click the Clear History button.

Remove malicious extensions from Microsoft Edge:

Click the Edge menu icon  (at the upper-right corner of Microsoft Edge), select "Extensions". Locate all recently-installed suspicious browser add-ons and click "Remove" below their names.

Optional method:

If you continue to have problems with removal of the ads by wise-buy, reset your Microsoft Edge browser settings. Click the Edge menu icon  (at the top right corner of Microsoft Edge) and select Settings.

In the opened settings menu select Reset settings.

Select Restore settings to their default values. In the opened window, confirm that you wish to reset Microsoft Edge settings to default by clicking the Reset button.

• If this did not help, follow these alternative instructions explaining how to reset the Microsoft Edge browser.

Summary:

Commonly, adware or potentially unwanted applications infiltrate Internet browsers through free software downloads. Note that the safest source for downloading free software is via developers' websites only. To avoid installation of adware, be very attentive when downloading and installing free software. When installing previously-downloaded free programs, choose the custom or advanced installation options – this step will reveal any potentially unwanted applications listed for installation together with your chosen free program.

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