Ads by Primary Color

What is Primary Color?

Primary Color is a potentially unwanted program (PUP) - a browser plug-in claiming to enable features such as coupons and comparison shopping to improve the Internet browsing experience. Primary Color may appear legitimate and useful, however, this browser add-on is categorized as adware.

The main reason for this negative association is a deceptive software marketing method called 'bundling' (stealth installation of third party applications together with the chosen software) employed by Primary Color to install on Internet browsers (Internet Explorer, Google Chrome, and Mozilla Firefox) without users' permission.

Following successful infiltration, this rogue extension generates various intrusive online ads including banner, transitional, interstitial, coupon, pop-up, search, and full-page ads. Some of these ads might redirect to bogus websites, thereby exposing your computer to infection.

In addition, Primary Color records various Internet browsing-related information including Internet Protocol (IP) addresses, unique identifier numbers, websites visited, search queries entered, pages viewed, and other information that might be personally identifiable.

Therefore, having Primary Color installed on your computer can lead to serious privacy issues or identity theft. The developers of this rogue add-on (SuperWeb LLC) have released several hundred identical browser add-ons under different names. Insider Deals, Shop Time, and Magic Ball are just some examples from a long list.

None provide any real value to the user. The purpose of Primary Color, and other plug-ins developed by SuperWeb LLC, is to generate revenue by the display of intrusive online ads and sharing collected data with third parties. You are strongly advised to uninstall Primary Color from your system immediately.

Close examination of Primary Color adware reveals that it is often distributed via small programs called 'download clients' (also called 'installers', 'download managers', etc.) on freeware download websites such as soft32.com, download.com, and softonic.com.

These websites employ download clients to monetize their free services and traffic by offering installation of third party applications together with the users' chosen software. In some cases, additional applications are simply hidden within the 'Custom' or 'Advanced' installation options.

These applications are usually described as 'legitimate and virus-free', however, reckless download and installation of freeware risks system infection with adware or malware. To avoid this situation, closely analyse each step of the free software download procedure and never accept offers to install additional programs.

Furthermore, applications downloaded from the Internet should be installed using the 'Advanced' or 'Custom' installation options, rather than 'Quick' or 'Typical' - this will reveal any third party apps listed for installation and allow you to opt-out. If your computer is infected with Primary Color adware, follow the instructions below to eliminate this PUP from your system.

Deceptive free software installers used in primary color adware distribution:

Primary Color adware generating intrusive online ads ('brought by Primary Color'):

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Quick menu:

• What is Primary Color?
• STEP 1. Uninstall Primary Color application using Control Panel.
• STEP 2. Remove Primary Color adware from Internet Explorer.
• STEP 3. Remove Primary Color ads from Google Chrome.
• STEP 4. Remove 'Ads by Primary Color' from Mozilla Firefox.
• STEP 5. Remove Primary Color adware from Safari.
• STEP 6. Remove rogue plug-ins from Microsoft Edge.

Primary Color adware removal:

Windows 11 users:

Right-click on the Start icon, select Apps and Features. In the opened window search for the application you want to uninstall, after locating it, click on the three vertical dots and select Uninstall.

Windows 10 users:

Right-click in the lower left corner of the screen, in the Quick Access Menu select Control Panel. In the opened window choose Programs and Features.

Windows 7 users:

Click Start (Windows Logo at the bottom left corner of your desktop), choose Control Panel. Locate Programs and click Uninstall a program.

macOS (OSX) users:

Click Finder, in the opened screen select Applications. Drag the app from the Applications folder to the Trash (located in your Dock), then right click the Trash icon and select Empty Trash.

In the uninstall programs window, look for "Primary Color", select this entry and click "Uninstall" or "Remove".

After uninstalling the potentially unwanted program that causes Primary Color ads, scan your computer for any remaining unwanted components or possible malware infections. To scan your computer, use recommended malware removal software.

Remove Primary Color adware from Internet browsers:

Video showing how to remove potentially unwanted browser add-ons:

Remove malicious add-ons from Internet Explorer:

Click the "gear" icon (at the top right corner of Internet Explorer), select "Manage Add-ons". Look for "Primary Color", select this entry and click "Remove".

Optional method:

If you continue to have problems with removal of the primary color adware, reset your Internet Explorer settings to default.

Windows XP users: Click Start, click Run, in the opened window type inetcpl.cpl In the opened window click the Advanced tab, then click Reset.

Windows Vista and Windows 7 users: Click the Windows logo, in the start search box type inetcpl.cpl and click enter. In the opened window click the Advanced tab, then click Reset.

Windows 8 users: Open Internet Explorer and click the gear icon. Select Internet Options.

In the opened window, select the Advanced tab.

Click the Reset button.

Confirm that you wish to reset Internet Explorer settings to default by clicking the Reset button.

Remove malicious extensions from Google Chrome:

Click the Chrome menu icon (at the top right corner of Google Chrome), select "Tools" and click "Extensions". Locate "Primary Color", select this entry and click the trash can icon.

Optional method:

If you continue to have problems with removal of the primary color adware, reset your Google Chrome browser settings. Click the Chrome menu icon  (at the top right corner of Google Chrome) and select Settings. Scroll down to the bottom of the screen. Click the Advanced… link.

After scrolling to the bottom of the screen, click the Reset (Restore settings to their original defaults) button.

In the opened window, confirm that you wish to reset Google Chrome settings to default by clicking the Reset button.

Remove malicious plugins from Mozilla Firefox:

Click the Firefox menu (at the top right corner of the main window), select "Add-ons". Click "Extensions", in the opened window, remove "Primary Color".

Optional method:

Computer users who have problems with primary color adware removal can reset their Mozilla Firefox settings.

Open Mozilla Firefox, at the top right corner of the main window, click the Firefox menu, in the opened menu, click Help.

Select Troubleshooting Information.

In the opened window, click the Refresh Firefox button.

In the opened window, confirm that you wish to reset Mozilla Firefox settings to default by clicking the Refresh Firefox button.

Remove malicious extensions from Safari:

Make sure your Safari browser is active, click Safari menu, and select Preferences....

In the opened window click Extensions, locate any recently installed suspicious extension, select it and click Uninstall.

Optional method:

Make sure your Safari browser is active and click on Safari menu. From the drop down menu select Clear History and Website Data...

In the opened window select all history and click the Clear History button.

Remove malicious extensions from Microsoft Edge:

Click the Edge menu icon  (at the upper-right corner of Microsoft Edge), select "Extensions". Locate all recently-installed suspicious browser add-ons and click "Remove" below their names.

Optional method:

If you continue to have problems with removal of the primary color adware, reset your Microsoft Edge browser settings. Click the Edge menu icon  (at the top right corner of Microsoft Edge) and select Settings.

In the opened settings menu select Reset settings.

Select Restore settings to their default values. In the opened window, confirm that you wish to reset Microsoft Edge settings to default by clicking the Reset button.

• If this did not help, follow these alternative instructions explaining how to reset the Microsoft Edge browser.

Summary:

Commonly, adware or potentially unwanted applications infiltrate Internet browsers through free software downloads. Note that the safest source for downloading free software is via developers' websites only. To avoid installation of adware, be very attentive when downloading and installing free software. When installing previously-downloaded free programs, choose the custom or advanced installation options – this step will reveal any potentially unwanted applications listed for installation together with your chosen free program.

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