Save Serp Now Adware [Updated]

What is Save Serp Now?

Save Serp Now claims to be a legitimate application designed to help users keep track of their Internet search history. This functionality may seem legitimate and useful, however, Save Serp Now is considered to be a potentially unwanted program (PUP).

This application is distributed using a deceptive free software marketing method called 'bundling' - stealth installation of additional programs together with the chosen software without users' consent. Bundling is often employed by freeware download websites, and therefore, you should always express caution when downloading free software.

At time of research, popular freeware download websites such as soft32.com, download.com, softonic.com, and many others, monetized their traffic and free services via small programs called 'download managers' (also called 'installers', 'download clients', etc.). Download programs offer installation of additional promoted applications together with the chosen software.

Although these applications are described as legitimate, they are likely to be adware or malware. Following successful infiltration, Save Serp Now tracks users' Internet browsing activity (especially Internet searches). This recorded data may be personally identifiable.

This behavior can result in serious privacy issues, and therefore, you are strongly advised to eliminate Save Serp Now from your system.

Save Serp Now is similar to other adware-type applications such as Primary Result, Zoom Zoom, and Swift Record (just some examples from many others). None of these applications provide any significant value for the user - they are simply adware developed to generate revenue by the display of intrusive ads and sharing collected data with third parties.

To prevent installation of these applications, examine each step of the free software download procedure and uncheck all additionally-included apps. Furthermore, when installing downloaded software, use the 'Advanced' or 'Custom' options to reveal any bundled applications and opt-out.

If you have installed Save Serp Now, follow the guidelines below to remove this adware from your system.

Deceptive free software installer used in Save Serp Now adware distribution:

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Quick menu:

• What is Save Serp Now?
• STEP 1. Uninstall Save Serp Now application using Control Panel.
• STEP 2. Remove adware from Internet Explorer.
• STEP 3. Remove unwanted add-ons from Google Chrome.
• STEP 4. Remove adware from Mozilla Firefox.
• STEP 5. Remove rogue plug-ins from Safari.
• STEP 6. Remove rogue plug-ins from Microsoft Edge.

Save Serp Now adware removal:

Windows 11 users:

Right-click on the Start icon, select Apps and Features. In the opened window search for the application you want to uninstall, after locating it, click on the three vertical dots and select Uninstall.

Windows 10 users:

Right-click in the lower left corner of the screen, in the Quick Access Menu select Control Panel. In the opened window choose Programs and Features.

Windows 7 users:

Click Start (Windows Logo at the bottom left corner of your desktop), choose Control Panel. Locate Programs and click Uninstall a program.

macOS (OSX) users:

Click Finder, in the opened screen select Applications. Drag the app from the Applications folder to the Trash (located in your Dock), then right click the Trash icon and select Empty Trash.

In the uninstall programs window, look for "save serp now", select this entry and click "Uninstall" or "Remove".

After uninstalling the potentially unwanted program, scan your computer for any remaining unwanted components or possible malware infections. To scan your computer, use recommended malware removal software.

Remove Save Serp Now adware from Internet browsers:

At time of research, Save Serp Now did not install its browser plug-ins on Internet Explorer, Google Chrome, or Mozilla Firefox, however, it was bundled with other adware. Therefore, you are advised to remove all potentially unwanted browser add-ons from your Internet browsers.

Video showing how to remove potentially unwanted browser add-ons:

Remove malicious add-ons from Internet Explorer:

Click the "gear" icon (at the top right corner of Internet Explorer), select "Manage Add-ons". Look for any recently-installed suspicious browser extensions, select these entries and click "Remove".

Optional method:

If you continue to have problems with removal of the save serp now pup, reset your Internet Explorer settings to default.

Windows XP users: Click Start, click Run, in the opened window type inetcpl.cpl In the opened window click the Advanced tab, then click Reset.

Windows Vista and Windows 7 users: Click the Windows logo, in the start search box type inetcpl.cpl and click enter. In the opened window click the Advanced tab, then click Reset.

Windows 8 users: Open Internet Explorer and click the gear icon. Select Internet Options.

In the opened window, select the Advanced tab.

Click the Reset button.

Confirm that you wish to reset Internet Explorer settings to default by clicking the Reset button.

Remove malicious extensions from Google Chrome:

Click the Chrome menu icon (at the top right corner of Google Chrome), select "Tools" and click "Extensions". Locate all recently-installed suspicious browser add-ons, select these entries and click the trash can icon.

Optional method:

If you continue to have problems with removal of the save serp now pup, reset your Google Chrome browser settings. Click the Chrome menu icon  (at the top right corner of Google Chrome) and select Settings. Scroll down to the bottom of the screen. Click the Advanced… link.

After scrolling to the bottom of the screen, click the Reset (Restore settings to their original defaults) button.

In the opened window, confirm that you wish to reset Google Chrome settings to default by clicking the Reset button.

Remove malicious plugins from Mozilla Firefox:

Click the Firefox menu (at the top right corner of the main window), select "Add-ons". Click "Extensions", in the opened window, remove all recently-installed suspicious browser plug-ins.

Optional method:

Computer users who have problems with save serp now pup removal can reset their Mozilla Firefox settings.

Open Mozilla Firefox, at the top right corner of the main window, click the Firefox menu, in the opened menu, click Help.

Select Troubleshooting Information.

In the opened window, click the Refresh Firefox button.

In the opened window, confirm that you wish to reset Mozilla Firefox settings to default by clicking the Refresh Firefox button.

Remove malicious extensions from Safari:

Make sure your Safari browser is active, click Safari menu, and select Preferences....

In the opened window click Extensions, locate any recently installed suspicious extension, select it and click Uninstall.

Optional method:

Make sure your Safari browser is active and click on Safari menu. From the drop down menu select Clear History and Website Data...

In the opened window select all history and click the Clear History button.

Remove malicious extensions from Microsoft Edge:

Click the Edge menu icon  (at the upper-right corner of Microsoft Edge), select "Extensions". Locate all recently-installed suspicious browser add-ons and click "Remove" below their names.

Optional method:

If you continue to have problems with removal of the save serp now pup, reset your Microsoft Edge browser settings. Click the Edge menu icon  (at the top right corner of Microsoft Edge) and select Settings.

In the opened settings menu select Reset settings.

Select Restore settings to their default values. In the opened window, confirm that you wish to reset Microsoft Edge settings to default by clicking the Reset button.

• If this did not help, follow these alternative instructions explaining how to reset the Microsoft Edge browser.

Summary:

Commonly, adware or potentially unwanted applications infiltrate Internet browsers through free software downloads. Note that the safest source for downloading free software is via developers' websites only. To avoid installation of adware, be very attentive when downloading and installing free software. When installing previously-downloaded free programs, choose the custom or advanced installation options – this step will reveal any potentially unwanted applications listed for installation together with your chosen free program.

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