Life-Saver Ads

What is Life-Safer?

Life-Saver is a potentially unwanted program (PUP) that supposedly saves time and money by displaying coupons, special deals/discounts available on shopping websites, enabling comparison shopping, and other online-shopping related features - "Life-Saver is a browser add-on that helps you to save money when you are shopping online. As soon as it is downloaded and installed, it scans the Web for the latest coupons, and discounts."

These are merely fake promises delivered by Life-Saver to give the impression of legitimate software. In fact, Life-Saver is classed as an adware-type application that infiltrates systems without users' permission. In addition, this app monitors users' Internet browsing activity and generates intrusive online ads.

Advertisements generated by Life_Saver include pop-up, coupon, and price comparison ads. On initial inspection, these advertisements might appear harmless, and although most redirect to various e-commerce websites, some may redirect to malicious sites containing infectious content. Thus, clicking them risks system infection with adware.

These advertisements are displayed using 'virtual layer' (a tool enabling placement of third party graphical content on any site), which conceals underlying content, thereby significantly diminishing the Internet browsing experience. Users' Internet browsing activity is continually tracked, since Life-Safer collects various Internet browsing-related information.

Note that this recorded data is shared with third parties and might contain private details that third parties misuse to generate revenue. This behavior could lead to serious privacy issues or even identity theft. Therefore, we strongly advise that you uninstall Life-Safer immediately.

This adware is identical to a number of other PUPs such as Awesome-Promos, DelightfulDeals, and HaggleDazzle. The name is the only difference. All claim to save time and money, and yet, none provide users with any real value. Life-Saver, and the aforementioned apps, are designed solely to generate revenue for the developers.

Rather than providing the functionality promised, they produce intrusive online advertisements (using the 'Pay Per Click' [PPC] advertising model) and collect personally identifiable information (which is later sold to third parties).

How did Life-Safer install on my computer?

The developers employ a deceptive software marketing method called 'bundling' to distribute Life-Saver adware. The developers bundle applications and hide them within them 'Custom' or 'Advanced' settings. By rushing the download/installation processes, and skipping this section, users install PUPs inadvertently.

The developers are concerned only with amount of revenue generated, which is dependent on the number of applications distributed, and thus, they intentionally conceal rogue applications.

How to avoid installation of potentially unwanted applications?

To prevent installation of adware-type applications, perform the download and installation processes with the 'Custom' or 'Advanced' options.

Only by closely analyzing these steps and declining all third party applications listed for download/installation, will you be able to protect your system. The key to computer safety is caution. Never rush when downloading and installing software.

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Quick menu:

• What is Life-Safer?
• STEP 1. Uninstall Life-Safer application using Control Panel.
• STEP 2. Remove Life-Safer adware from Internet Explorer.
• STEP 3. Remove Life-Safer ads from Google Chrome.
• STEP 4. Remove 'Ads by Life-Safer' from Mozilla Firefox.
• STEP 5. Remove Life-Safer ads from Safari.
• STEP 6. Remove rogue plug-ins from Microsoft Edge.

Life-Safer adware removal:

Windows 11 users:

Right-click on the Start icon, select Apps and Features. In the opened window search for the application you want to uninstall, after locating it, click on the three vertical dots and select Uninstall.

Windows 10 users:

Right-click in the lower left corner of the screen, in the Quick Access Menu select Control Panel. In the opened window choose Programs and Features.

Windows 7 users:

Click Start (Windows Logo at the bottom left corner of your desktop), choose Control Panel. Locate Programs and click Uninstall a program.

macOS (OSX) users:

Click Finder, in the opened screen select Applications. Drag the app from the Applications folder to the Trash (located in your Dock), then right click the Trash icon and select Empty Trash.

In the uninstall programs window, look for "Life-Safer", select this entry and click "Uninstall" or "Remove".

After uninstalling the potentially unwanted program that causes Life-Safer ads, scan your computer for any remaining unwanted components or possible malware infections. To scan your computer, use recommended malware removal software.

Remove Life-Safer adware from Internet browsers:

At time of research, Life-Safer did not install its browser plug-ins on Internet Explorer, Google Chrome, or Mozilla Firefox, however, it was bundled with other adware. Therefore, you are advised to remove all potentially unwanted browser add-ons from your Internet browsers.

Video showing how to remove potentially unwanted browser add-ons:

Remove malicious add-ons from Internet Explorer:

Click the "gear" icon (at the top right corner of Internet Explorer), select "Manage Add-ons". Look for any recently-installed suspicious browser extensions, select these entries and click "Remove".

Optional method:

If you continue to have problems with removal of the life-saver adware, reset your Internet Explorer settings to default.

Windows XP users: Click Start, click Run, in the opened window type inetcpl.cpl In the opened window click the Advanced tab, then click Reset.

Windows Vista and Windows 7 users: Click the Windows logo, in the start search box type inetcpl.cpl and click enter. In the opened window click the Advanced tab, then click Reset.

Windows 8 users: Open Internet Explorer and click the gear icon. Select Internet Options.

In the opened window, select the Advanced tab.

Click the Reset button.

Confirm that you wish to reset Internet Explorer settings to default by clicking the Reset button.

Remove malicious extensions from Google Chrome:

Click the Chrome menu icon (at the top right corner of Google Chrome), select "Tools" and click "Extensions". Locate all recently-installed suspicious browser add-ons, select these entries and click the trash can icon.

Optional method:

If you continue to have problems with removal of the life-saver adware, reset your Google Chrome browser settings. Click the Chrome menu icon  (at the top right corner of Google Chrome) and select Settings. Scroll down to the bottom of the screen. Click the Advanced… link.

After scrolling to the bottom of the screen, click the Reset (Restore settings to their original defaults) button.

In the opened window, confirm that you wish to reset Google Chrome settings to default by clicking the Reset button.

Remove malicious plug-ins from Mozilla Firefox:

Click the Firefox menu (at the top right corner of the main window), select "Add-ons". Click "Extensions", in the opened window, remove all recently-installed suspicious browser plug-ins.

Optional method:

Computer users who have problems with life-saver adware removal can reset their Mozilla Firefox settings.

Open Mozilla Firefox, at the top right corner of the main window, click the Firefox menu, in the opened menu, click Help.

Select Troubleshooting Information.

In the opened window, click the Refresh Firefox button.

In the opened window, confirm that you wish to reset Mozilla Firefox settings to default by clicking the Refresh Firefox button.

Remove malicious extensions from Safari:

Make sure your Safari browser is active, click Safari menu, and select Preferences....

In the opened window click Extensions, locate any recently installed suspicious extension, select it and click Uninstall.

Optional method:

Make sure your Safari browser is active and click on Safari menu. From the drop down menu select Clear History and Website Data...

In the opened window select all history and click the Clear History button.

Remove malicious extensions from Microsoft Edge:

Click the Edge menu icon  (at the upper-right corner of Microsoft Edge), select "Extensions". Locate all recently-installed suspicious browser add-ons and click "Remove" below their names.

Optional method:

If you continue to have problems with removal of the life-saver adware, reset your Microsoft Edge browser settings. Click the Edge menu icon  (at the top right corner of Microsoft Edge) and select Settings.

In the opened settings menu select Reset settings.

Select Restore settings to their default values. In the opened window, confirm that you wish to reset Microsoft Edge settings to default by clicking the Reset button.

• If this did not help, follow these alternative instructions explaining how to reset the Microsoft Edge browser.

Summary:

Commonly, adware or potentially unwanted applications infiltrate Internet browsers through free software downloads. Note that the safest source for downloading free software is via developers' websites only. To avoid installation of adware, be very attentive when downloading and installing free software. When installing previously-downloaded free programs, choose the custom or advanced installation options – this step will reveal any potentially unwanted applications listed for installation together with your chosen free program.

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