Ads by SmartPurple

What is SmartPurple?

SmartPurple is identical to Kikblaster, FutureGames, KeyStream, and several other apps. According to the developers, SmartPurple improves the Internet browsing experience by allowing uses to render various graphical content (video, text, etc.) Some users may believe that SmartPurple is a legitimate and useful app, however, it is classed as adware and potentially unwanted program (PUP).

After successfully infiltrating web browsers (Internet Explorer, Google Chrome, and Mozilla Firefox), SmartPurple monitors users' Internet browsing activity and delivers intrusive online advertisements.

SmartPurple tracks users' Internet browsing activity and collects Internet Protocol (IP) addresses (to determine geographic location), search queries entered into search engines (Google, Bing, Yahoo, etc.), websites visited, pages viewed, and other similar data.

This information might seem insignificant, however, it can include personally identifiable details that the developers of SmartPurple later share with third party companies who can misuse it to generate revenue. Data sharing can lead to serious privacy issues or even identity theft.

Furthermore, SmartPurple continually generates intrusive online advertisements that do not originate from the visited websites. All are displayed using a 'virtual layer', which enables placement of third party graphical content on any visited sites. These ads conceal underlying web content, thereby significantly diminishing the Internet browsing experience.

Some redirect to bogus sites, and thus, clicking them is risky and may cause high-risk adware or malware infections. For these reasons, we strongly recommend that you uninstall SmartPurple adware immediately.

SmartPurple shares many similarities with PicZoomer, HaggleDazzle, FantasticDiscounts, and hundreds of other adware-type applications. All adware claims to enhance the browsing experience, and yet, none delivers any real value. These false claims are simply attempts to trick users to install.

The sole purpose of adware-type apps is to generate revenue for the developers. Rather than providing the functionality promised, adware-type applications generate intrusive advertisements and collect personally identifiable information.

How did SmartPurple install on my computer?

As with other regular adware, SmartPurple is distributed using a deceptive software marketing method called 'bundling' - stealth installation of third party applications with regular software/apps.

Aware that many users do not pay enough attention during the download and installation processes, developers hide PUPs within the 'Custom' or 'Advanced' settings. Thus, by skipping this section, users install rogue applications such as SmartPurple inadvertently.

How to avoid installation of potentially unwanted applications?

There are two main steps you should take to prevent installation of rogue adware-type apps. Firstly, all software should be downloaded and installed with the 'Custom' or 'Advanced' settings - carefully follow each step of these processes. Secondly, download your chosen software only - never accept offers to install additional programs.

Deceptive software installers used in SmartPurple adware distribution:

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Quick menu:

• What is SmartPurple?
• STEP 1. Uninstall SmartPurple application using Control Panel.
• STEP 2. Remove SmartPurple adware from Internet Explorer.
• STEP 3. Remove SmartPurple ads from Google Chrome.
• STEP 4. Remove 'Ads by SmartPurple' from Mozilla Firefox.
• STEP 5. Remove SmartPurple ads from Safari.
• STEP 6. Remove rogue plug-ins from Microsoft Edge.

SmartPurple adware removal:

Windows 11 users:

Right-click on the Start icon, select Apps and Features. In the opened window search for the application you want to uninstall, after locating it, click on the three vertical dots and select Uninstall.

Windows 10 users:

Right-click in the lower left corner of the screen, in the Quick Access Menu select Control Panel. In the opened window choose Programs and Features.

Windows 7 users:

Click Start (Windows Logo at the bottom left corner of your desktop), choose Control Panel. Locate Programs and click Uninstall a program.

macOS (OSX) users:

Click Finder, in the opened screen select Applications. Drag the app from the Applications folder to the Trash (located in your Dock), then right click the Trash icon and select Empty Trash.

In the uninstall programs window, look for "SmartPurple", select this entry and click "Uninstall" or "Remove".

After uninstalling the potentially unwanted program that causes SmartPurple ads, scan your computer for any remaining unwanted components or possible malware infections. To scan your computer, use recommended malware removal software.

Remove SmartPurple adware from Internet browsers:

At time of research, SmartPurple did not install its browser plug-ins on Internet Explorer, Google Chrome, or Mozilla Firefox, however, it was bundled with other adware. Therefore, you are advised to remove all potentially unwanted browser add-ons from your Internet browsers.

Video showing how to remove potentially unwanted browser add-ons:

Remove malicious add-ons from Internet Explorer:

Click the "gear" icon (at the top right corner of Internet Explorer), select "Manage Add-ons". Look for any recently-installed suspicious browser extensions, select these entries and click "Remove".

Optional method:

If you continue to have problems with removal of the smartpurple adware, reset your Internet Explorer settings to default.

Windows XP users: Click Start, click Run, in the opened window type inetcpl.cpl In the opened window click the Advanced tab, then click Reset.

Windows Vista and Windows 7 users: Click the Windows logo, in the start search box type inetcpl.cpl and click enter. In the opened window click the Advanced tab, then click Reset.

Windows 8 users: Open Internet Explorer and click the gear icon. Select Internet Options.

In the opened window, select the Advanced tab.

Click the Reset button.

Confirm that you wish to reset Internet Explorer settings to default by clicking the Reset button.

Remove malicious extensions from Google Chrome:

Click the Chrome menu icon (at the top right corner of Google Chrome), select "Tools" and click "Extensions". Locate all recently-installed suspicious browser add-ons, select these entries and click the trash can icon.

Optional method:

If you continue to have problems with removal of the smartpurple adware, reset your Google Chrome browser settings. Click the Chrome menu icon  (at the top right corner of Google Chrome) and select Settings. Scroll down to the bottom of the screen. Click the Advanced… link.

After scrolling to the bottom of the screen, click the Reset (Restore settings to their original defaults) button.

In the opened window, confirm that you wish to reset Google Chrome settings to default by clicking the Reset button.

Remove malicious plug-ins from Mozilla Firefox:

Click the Firefox menu (at the top right corner of the main window), select "Add-ons". Click "Extensions", in the opened window, remove all recently-installed suspicious browser plug-ins.

Optional method:

Computer users who have problems with smartpurple adware removal can reset their Mozilla Firefox settings.

Open Mozilla Firefox, at the top right corner of the main window, click the Firefox menu, in the opened menu, click Help.

Select Troubleshooting Information.

In the opened window, click the Refresh Firefox button.

In the opened window, confirm that you wish to reset Mozilla Firefox settings to default by clicking the Refresh Firefox button.

Remove malicious extensions from Safari:

Make sure your Safari browser is active, click Safari menu, and select Preferences....

In the opened window click Extensions, locate any recently installed suspicious extension, select it and click Uninstall.

Optional method:

Make sure your Safari browser is active and click on Safari menu. From the drop down menu select Clear History and Website Data...

In the opened window select all history and click the Clear History button.

Remove malicious extensions from Microsoft Edge:

Click the Edge menu icon  (at the upper-right corner of Microsoft Edge), select "Extensions". Locate all recently-installed suspicious browser add-ons and click "Remove" below their names.

Optional method:

If you continue to have problems with removal of the smartpurple adware, reset your Microsoft Edge browser settings. Click the Edge menu icon  (at the top right corner of Microsoft Edge) and select Settings.

In the opened settings menu select Reset settings.

Select Restore settings to their default values. In the opened window, confirm that you wish to reset Microsoft Edge settings to default by clicking the Reset button.

• If this did not help, follow these alternative instructions explaining how to reset the Microsoft Edge browser.

Summary:

Commonly, adware or potentially unwanted applications infiltrate Internet browsers through free software downloads. Note that the safest source for downloading free software is via developers' websites only. To avoid installation of adware, be very attentive when downloading and installing free software. When installing previously-downloaded free programs, choose the custom or advanced installation options – this step will reveal any potentially unwanted applications listed for installation together with your chosen free program.

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