Ads by DealDay
Written by Tomas Meskauskas on (updated)
What is DealDay?
DealDay is a potentially unwanted program (PUP) and adware. There are a number of reasons for these negative associations. Firstly, DealDay claims to display special deals/discounts, coupons, and enable comparison shopping to save time and money while shopping online.
Therefore, some users assume that DealDay is a legitimate and useful app, and go on to accept installation. This software is often distributed ('bundled') with other free software.
After infiltrating the system, DealDay behaves as a regular adware app - tracking Internet browsing activity and displaying various types of intrusive online advertisements. Furthermore, the presence of DealDay adware on your system might affect your browser and computer performance.
DealDay uses the 'Pay Per Click' (PPC) advertising model to monetize the displayed adverts - when users click banner, pop-up, coupon, and other ads, the developers of this PUP receive payments. Many users are unaware that these generated advertisements do not originate from the websites visited and provide no real use for the user.
In fact, they overlay websites with ads, making reading the underlying content difficult. When clicked, the ads generated by DealDay adware may redirect to commercial websites such as online stores. Although these ads may seem harmless, they are misleading - some redirect to infectious websites, thereby causing high-risk computer infections.
In addition, DealDay collects various types of information by continually monitoring users' Internet browsing activity. Websites visited, pages viewed, search queries entered, Internet Protocol (IP) addresses, and other information types are gathered and stored on a remote server.
Research shows that this collected information is later sold to third parties (another means to generate revenue).
Third parties receiving this information may be cyber criminals, and since the collected data may include personally identifiable information (for example, PayPal and other financial services related to the website's account), this may lead to serious privacy issues or even identity theft.
If you concerned of the potential threat posed by DealDay adware, uninstall this PUP from your system immediately.
Adware-type applications often have similar or identical characteristics - they are designed to record personally identifiable information and display intrusive online advertisements. Furthermore, most are distributed using the bundling method. Although they promise to enable features to significantly improve the Internet browsing experience, none have any real value.
The purpose of WikiBrowser, TomorrowGames, On Stage, and other adware-type apps (including DealDay) is to generate revenue for the developers. Therefore, never install unrecognised, bundled software.
Today, downloading software from freeware download websites is popular, however, be aware that these sites monetize their traffic and free services via small programs called 'download clients' (also called 'installers', 'download managers', 'download tools', etc.).
When downloading free software from download websites such as downloads.com, softonic.com, and soft32.com, users are forced to use download clients, which supposedly 'simplify and speed-up' the download procedure. Despite these claims, download clients are used simply to distribute third party applications (potentially rogue) together with the chosen software.
How did DealDay install on my computer?
The bundling method is a deceptive software marketing technique, which allows developers to stealthily install additional programs together with the chosen software. Adware-type apps are often bundled with free software downloadable on freeware download websites.
Research shows that many users do not pay enough attention when downloading and installing software - they skip most of the steps and fail to read the information (if actually provided in the first place). In some instances, rogue applications are concealed and the user is not able to opt-out.
These apps are often hidden within the 'Custom' or 'Advanced' settings, and since many users skip this section, they inadvertently install apps such as DealDay. Developers do not properly disclose installation, since they aim to stealthily install as many rogue apps as possible.
In conclusion, lack of attention by users during download and installation of free software is the main cause of computer infections.
How to avoid installation of potentially unwanted applications?
If freeware download websites enforce the use of download managers, the safest way to download is from the official websites only. Some freeware download sites provide a direct download link, which is also a safe choice. If you must use a download manager, check each step of the procedure to ensure that no additional software is included.
Software installation should be performed using the 'Custom' or 'Advanced' options - this will reveal any third party software listed for installation and allow you to cancel it, thus preventing computer exposer to risk of infection.
Deceptive free software installer used in Deal Day adware distribution:
Website promoting DealDay adware:
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Quick menu:
- What is DealDay?
- STEP 1. Uninstall DealDay application using Control Panel.
- STEP 2. Remove DealDay adware from Internet Explorer.
- STEP 3. Remove DealDay ads from Google Chrome.
- STEP 4. Remove 'Ads by DealDay' from Mozilla Firefox.
- STEP 5. Remove DealDay extension from Safari.
- STEP 6. Remove rogue plug-ins from Microsoft Edge.
DealDay adware removal:
Windows 11 users:
Right-click on the Start icon, select Apps and Features. In the opened window search for the application you want to uninstall, after locating it, click on the three vertical dots and select Uninstall.
Windows 10 users:
Right-click in the lower left corner of the screen, in the Quick Access Menu select Control Panel. In the opened window choose Programs and Features.
Windows 7 users:
Click Start (Windows Logo at the bottom left corner of your desktop), choose Control Panel. Locate Programs and click Uninstall a program.
macOS (OSX) users:
Click Finder, in the opened screen select Applications. Drag the app from the Applications folder to the Trash (located in your Dock), then right click the Trash icon and select Empty Trash.
In the uninstall programs window, look for "DealDay version 0.1", select this entry and click "Uninstall" or "Remove".
After uninstalling the potentially unwanted program that causes DealDay ads, scan your computer for any remaining unwanted components or possible malware infections. To scan your computer, use recommended malware removal software.
Remove DealDay adware from Internet browsers:
At time of research, DealDay did not install its browser plug-ins on Internet Explorer, Google Chrome, or Mozilla Firefox, however, it was bundled with other adware. Therefore, you are advised to remove all potentially unwanted browser add-ons from your Internet browsers.
Video showing how to remove potentially unwanted browser add-ons:
Remove malicious add-ons from Internet Explorer:
Click the "gear" icon (at the top right corner of Internet Explorer), select "Manage Add-ons". Look for any recently-installed suspicious browser extensions, select these entries and click "Remove".
Optional method:
If you continue to have problems with removal of the dealalert adware, reset your Internet Explorer settings to default.
Windows XP users: Click Start, click Run, in the opened window type inetcpl.cpl In the opened window click the Advanced tab, then click Reset.
Windows Vista and Windows 7 users: Click the Windows logo, in the start search box type inetcpl.cpl and click enter. In the opened window click the Advanced tab, then click Reset.
Windows 8 users: Open Internet Explorer and click the gear icon. Select Internet Options.
In the opened window, select the Advanced tab.
Click the Reset button.
Confirm that you wish to reset Internet Explorer settings to default by clicking the Reset button.
Remove malicious extensions from Google Chrome:
Click the Chrome menu icon (at the top right corner of Google Chrome), select "Tools" and click "Extensions". Locate all recently-installed suspicious browser add-ons, select these entries and click the trash can icon.
Optional method:
If you continue to have problems with removal of the dealalert adware, reset your Google Chrome browser settings. Click the Chrome menu icon (at the top right corner of Google Chrome) and select Settings. Scroll down to the bottom of the screen. Click the Advanced… link.
After scrolling to the bottom of the screen, click the Reset (Restore settings to their original defaults) button.
In the opened window, confirm that you wish to reset Google Chrome settings to default by clicking the Reset button.
Remove malicious plug-ins from Mozilla Firefox:
Click the Firefox menu (at the top right corner of the main window), select "Add-ons". Click "Extensions", in the opened window, remove all recently-installed suspicious browser plug-ins.
Optional method:
Computer users who have problems with dealalert adware removal can reset their Mozilla Firefox settings.
Open Mozilla Firefox, at the top right corner of the main window, click the Firefox menu, in the opened menu, click Help.
Select Troubleshooting Information.
In the opened window, click the Refresh Firefox button.
In the opened window, confirm that you wish to reset Mozilla Firefox settings to default by clicking the Refresh Firefox button.
Remove malicious extensions from Safari:
Make sure your Safari browser is active, click Safari menu, and select Preferences....
In the opened window click Extensions, locate any recently installed suspicious extension, select it and click Uninstall.
Optional method:
Make sure your Safari browser is active and click on Safari menu. From the drop down menu select Clear History and Website Data...
In the opened window select all history and click the Clear History button.
Remove malicious extensions from Microsoft Edge:
Click the Edge menu icon (at the upper-right corner of Microsoft Edge), select "Extensions". Locate all recently-installed suspicious browser add-ons and click "Remove" below their names.
Optional method:
If you continue to have problems with removal of the dealalert adware, reset your Microsoft Edge browser settings. Click the Edge menu icon (at the top right corner of Microsoft Edge) and select Settings.
In the opened settings menu select Reset settings.
Select Restore settings to their default values. In the opened window, confirm that you wish to reset Microsoft Edge settings to default by clicking the Reset button.
- If this did not help, follow these alternative instructions explaining how to reset the Microsoft Edge browser.
Summary:
Commonly, adware or potentially unwanted applications infiltrate Internet browsers through free software downloads. Note that the safest source for downloading free software is via developers' websites only. To avoid installation of adware, be very attentive when downloading and installing free software. When installing previously-downloaded free programs, choose the custom or advanced installation options – this step will reveal any potentially unwanted applications listed for installation together with your chosen free program.
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