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What is Price Defend?

Price Defend is a browser plug-in claiming to enhance the online shopping experience by enabling features such as coupons, comparison shopping, etc., and thereby saving money. This rogue application may appear legitimate and useful, however, Price Defend is classed as adware.

This association is made due to a deceptive software marketing method called 'bundling' (stealth installation of additional programs together with the chosen software) used in Price Defend adware distribution.

Following installation of After Price Defend on Internet browsers, users experience intrusive advertisements (usually labelled 'powered by Price Defend') that may redirect them to bogus websites, and thus exposing computers to infection.

Be aware that the Price Defend application collects various Internet browsing-related information. For example: browser type and data (websites visited, pages viewed, etc.), content on visited websites, and so on.

This collected information may contain personally identifiable details, and therefore, the presence of Price Defend adware on your system can result in serious privacy issues or identity theft. Price Defend is regular adware with behavior similar or identical to many other applications.

Some examples are Dynamic Updater, Befrugal, and SpeedCheckApp. Adware-type apps provide no value to the user - their purpose is to generate revenue by the display of ads and sharing collected data with third parties. For these reasons, you are strongly advised to eliminate Price Defend from your system.

Most current adware is distributed via small programs called 'download clients' (also called 'download managers', 'installers', etc.) on popular freeware download websites. Download clients are developed to monetize these websites' free services and traffic by offering installation of third-party apps together with the chosen software.

Although these advertised applications are described as legitimate, they are often considered to be adware or malware. To avoid these infections, closely observe each step of the free software download procedure and ensure that no additional programs are installed.

Furthermore, downloaded applications should be installed using the 'Advanced' or 'Custom' options - this will reveal any bundled third-party apps listed for installation and allow you to opt-out. The following guidelines will help you to remove Price Defend adware from your system.

Price Defend adware installer set-up:

Intrusive online advertisements generated by Price Defend adware ('powered by Price Defend'):

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Quick menu:

• What is Price Defend?
• STEP 1. Uninstall Price Defend application using Control Panel.
• STEP 2. Remove Price Defend adware from Internet Explorer.
• STEP 3. Remove Price Defend ads from Google Chrome.
• STEP 4. Remove 'Ads by Price Defend' from Mozilla Firefox.
• STEP 5. Remove Price Defend ads from Safari.
• STEP 6. Remove rogue plug-ins from Microsoft Edge.

Price Defend adware removal:

Windows 11 users:

Right-click on the Start icon, select Apps and Features. In the opened window search for the application you want to uninstall, after locating it, click on the three vertical dots and select Uninstall.

Windows 10 users:

Right-click in the lower left corner of the screen, in the Quick Access Menu select Control Panel. In the opened window choose Programs and Features.

Windows 7 users:

Click Start (Windows Logo at the bottom left corner of your desktop), choose Control Panel. Locate Programs and click Uninstall a program.

macOS (OSX) users:

Click Finder, in the opened screen select Applications. Drag the app from the Applications folder to the Trash (located in your Dock), then right click the Trash icon and select Empty Trash.

In the uninstall programs window, look for "Price Defend version 0.9.14.2", select this entry and click "Uninstall" or "Remove".

After uninstalling the potentially unwanted program that causes Price Defend ads, scan your computer for any remaining unwanted components or possible malware infections. To scan your computer, use recommended malware removal software.

Remove Price Defend adware from Internet browsers:

Video showing how to remove potentially unwanted browser add-ons:

Remove malicious add-ons from Internet Explorer:

Click the "gear" icon (at the top right corner of Internet Explorer), select "Manage Add-ons". Look for "Price Defend", select this entry and click "Remove".

Optional method:

If you continue to have problems with removal of the price defend adware, reset your Internet Explorer settings to default.

Windows XP users: Click Start, click Run, in the opened window type inetcpl.cpl In the opened window click the Advanced tab, then click Reset.

Windows Vista and Windows 7 users: Click the Windows logo, in the start search box type inetcpl.cpl and click enter. In the opened window click the Advanced tab, then click Reset.

Windows 8 users: Open Internet Explorer and click the gear icon. Select Internet Options.

In the opened window, select the Advanced tab.

Click the Reset button.

Confirm that you wish to reset Internet Explorer settings to default by clicking the Reset button.

Remove malicious extensions from Google Chrome:

Click the Chrome menu icon (at the top right corner of Google Chrome), select "Tools" and click "Extensions". Locate "Price Defend", select this entry and click the trash can icon.

Optional method:

If you continue to have problems with removal of the price defend adware, reset your Google Chrome browser settings. Click the Chrome menu icon  (at the top right corner of Google Chrome) and select Settings. Scroll down to the bottom of the screen. Click the Advanced… link.

After scrolling to the bottom of the screen, click the Reset (Restore settings to their original defaults) button.

In the opened window, confirm that you wish to reset Google Chrome settings to default by clicking the Reset button.

Remove malicious plugins from Mozilla Firefox:

Click the Firefox menu (at the top right corner of the main window), select "Add-ons". Click "Extensions", in the opened window, remove "Price Defend".

Optional method:

Computer users who have problems with price defend adware removal can reset their Mozilla Firefox settings.

Open Mozilla Firefox, at the top right corner of the main window, click the Firefox menu, in the opened menu, click Help.

Select Troubleshooting Information.

In the opened window, click the Refresh Firefox button.

In the opened window, confirm that you wish to reset Mozilla Firefox settings to default by clicking the Refresh Firefox button.

Remove malicious extensions from Safari:

Make sure your Safari browser is active, click Safari menu, and select Preferences....

In the opened window click Extensions, locate any recently installed suspicious extension, select it and click Uninstall.

Optional method:

Make sure your Safari browser is active and click on Safari menu. From the drop down menu select Clear History and Website Data...

In the opened window select all history and click the Clear History button.

Remove malicious extensions from Microsoft Edge:

Click the Edge menu icon  (at the upper-right corner of Microsoft Edge), select "Extensions". Locate all recently-installed suspicious browser add-ons and click "Remove" below their names.

Optional method:

If you continue to have problems with removal of the price defend adware, reset your Microsoft Edge browser settings. Click the Edge menu icon  (at the top right corner of Microsoft Edge) and select Settings.

In the opened settings menu select Reset settings.

Select Restore settings to their default values. In the opened window, confirm that you wish to reset Microsoft Edge settings to default by clicking the Reset button.

• If this did not help, follow these alternative instructions explaining how to reset the Microsoft Edge browser.

Summary:

Commonly, adware or potentially unwanted applications infiltrate Internet browsers through free software downloads. Note that the safest source for downloading free software is via developers' websites only. To avoid installation of adware, be very attentive when downloading and installing free software. When installing previously-downloaded free programs, choose the custom or advanced installation options – this step will reveal any potentially unwanted applications listed for installation together with your chosen free program.

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