Price-Hero Ads

What is Price-Hero?

Created by First Offerz Ltd, Price-Hero is a rogue application claiming to save time and money by displaying special deals/discounts available on shopping stores, and by enabling coupons and comparison shopping. While this functionality may seem legitimate and useful, be aware that Price-Hero is considered to be a potentially unwanted program (PUP) or adware.

The developers of this rogue browser extension employ a deceptive software marketing method called 'bundling' (stealth installation of additional programs together with the chosen software) to install Price-Hero on Internet browsers (Internet Explorer, Google Chrome, and Mozilla Firefox) without users' consent.

Following successful infiltration, Price-Hero generates various intrusive online advertisements such as coupon, sponsored messages, photographs, graphics, deals, and other similar commercial features. It is highly probable that clicking advertisements generated by this rogue application will cause high-risk adware or malware infections

Additionally, this PUP continually monitors users' Internet browsing activity by collecting various software and hardware information including IP addresses, website URLs visited, pages viewed, and other details that may be personally identifiable. This behavior may lead to serious privacy issues or identity theft.

There are many applications similar to Price-Hero. Some examples are SaveZ, Shopping Fever, ShoppingOn, and Shopping Bag App.

None of these applications provide any real value for the user - their purpose is to generate revenue by the display of intrusive online ads and by sharing collected information with third parties. Therefore, you are strongly advised to eliminate Price-Hero from your system.

Research shows that most adware is distributed via small download programs ('installers', 'download clients', 'download managers', etc.) used by freeware download websites such as download.com, softonic.com, soft32.com and many others.

Download programs are used to monetize these websites' free services and traffic by offering installation of advertised (according to the developers, '100% legitimate and virus-free') applications or browser plug-ins together with the chosen free software.

Thus, careless download and installation of freeware together with the offered applications risks computer infection with adware or malware. This situation can be prevented by closely inspecting each step of the free software download process and clicking 'Decline' for any offers of additional software installation.

Furthermore, all software downloaded from the Internet should be installed using the 'Advanced' or 'Custom' installation options - this will reveal any hidden applications listed for installation and allow you to opt-out.

If you have installed Price-Hero, and you observe intrusive online ads while surfing the Internet, follow the removal instructions provided to uninstall this rogue plug-in from your Internet browsers.

Deceptive free software installer used in Price-Hero adware distribution:

Intrusive online advertisements generated by Price-Hero adware ('powered by Price-Hero'):

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Quick menu:

• What is Price-Hero?
• STEP 1. Uninstall Price-Hero application using Control Panel.
• STEP 2. Remove Price-Hero adware from Internet Explorer.
• STEP 3. Remove Price-Hero ads from Google Chrome.
• STEP 4. Remove 'Ads by Price-Hero' from Mozilla Firefox.
• STEP 5. Remove Price-Hero extension from Safari.
• STEP 6. Remove rogue plug-ins from Microsoft Edge.

Price-Hero adware removal:

Windows 11 users:

Right-click on the Start icon, select Apps and Features. In the opened window search for the application you want to uninstall, after locating it, click on the three vertical dots and select Uninstall.

Windows 10 users:

Right-click in the lower left corner of the screen, in the Quick Access Menu select Control Panel. In the opened window choose Programs and Features.

Windows 7 users:

Click Start (Windows Logo at the bottom left corner of your desktop), choose Control Panel. Locate Programs and click Uninstall a program.

macOS (OSX) users:

Click Finder, in the opened screen select Applications. Drag the app from the Applications folder to the Trash (located in your Dock), then right click the Trash icon and select Empty Trash.

In the uninstall programs window, look for "Price-Hero", select this entry and click "Uninstall" or "Remove".

After uninstalling the potentially unwanted program that causes Price-Hero ads, scan your computer for any remaining unwanted components or possible malware infections. To scan your computer, use recommended malware removal software.

Remove Price-Hero adware from Internet browsers:

Video showing how to remove potentially unwanted browser add-ons:

Remove malicious add-ons from Internet Explorer:

Click the "gear" icon (at the top right corner of Internet Explorer), select "Manage Add-ons". Look for "Price-Hero", select this entry and click "Remove".

Optional method:

If you continue to have problems with removal of the price-hero adware, reset your Internet Explorer settings to default.

Windows XP users: Click Start, click Run, in the opened window type inetcpl.cpl In the opened window click the Advanced tab, then click Reset.

Windows Vista and Windows 7 users: Click the Windows logo, in the start search box type inetcpl.cpl and click enter. In the opened window click the Advanced tab, then click Reset.

Windows 8 users: Open Internet Explorer and click the gear icon. Select Internet Options.

In the opened window, select the Advanced tab.

Click the Reset button.

Confirm that you wish to reset Internet Explorer settings to default by clicking the Reset button.

Remove malicious extensions from Google Chrome:

Click the Chrome menu icon (at the top right corner of Google Chrome), select "Tools" and click "Extensions". Locate: "Price-Hero", select this entry and click the trash can icon.

Optional method:

If you continue to have problems with removal of the price-hero adware, reset your Google Chrome browser settings. Click the Chrome menu icon  (at the top right corner of Google Chrome) and select Settings. Scroll down to the bottom of the screen. Click the Advanced… link.

After scrolling to the bottom of the screen, click the Reset (Restore settings to their original defaults) button.

In the opened window, confirm that you wish to reset Google Chrome settings to default by clicking the Reset button.

Remove malicious plugins from Mozilla Firefox:

Click the Firefox menu (at the top right corner of the main window), select "Add-ons". Click on "Extensions", in the opened window, remove "Price-Hero".

Optional method:

Computer users who have problems with price-hero adware removal can reset their Mozilla Firefox settings.

Open Mozilla Firefox, at the top right corner of the main window, click the Firefox menu, in the opened menu, click Help.

Select Troubleshooting Information.

In the opened window, click the Refresh Firefox button.

In the opened window, confirm that you wish to reset Mozilla Firefox settings to default by clicking the Refresh Firefox button.

Remove malicious extensions from Safari:

Make sure your Safari browser is active, click Safari menu, and select Preferences....

In the opened window click Extensions, locate any recently installed suspicious extension, select it and click Uninstall.

Optional method:

Make sure your Safari browser is active and click on Safari menu. From the drop down menu select Clear History and Website Data...

In the opened window select all history and click the Clear History button.

Remove malicious extensions from Microsoft Edge:

Click the Edge menu icon  (at the upper-right corner of Microsoft Edge), select "Extensions". Locate all recently-installed suspicious browser add-ons and click "Remove" below their names.

Optional method:

If you continue to have problems with removal of the price-hero adware, reset your Microsoft Edge browser settings. Click the Edge menu icon  (at the top right corner of Microsoft Edge) and select Settings.

In the opened settings menu select Reset settings.

Select Restore settings to their default values. In the opened window, confirm that you wish to reset Microsoft Edge settings to default by clicking the Reset button.

• If this did not help, follow these alternative instructions explaining how to reset the Microsoft Edge browser.

Summary:

Commonly, adware or potentially unwanted applications infiltrate Internet browsers through free software downloads. Note that the safest source for downloading free software is via developers' websites only. To avoid installation of adware, be very attentive when downloading and installing free software. When installing previously-downloaded free programs, choose the custom or advanced installation options – this step will reveal any potentially unwanted applications listed for installation together with your chosen free program.

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