Incognito Start Button Adware

What is Incognito Start Button?

Incognito Start Button is a deceptive application that supposedly allows users to open browsers in 'Incognito' mode. Initially, this functionality may seem legitimate and useful, however, Incognito Start Button is categorized as a potentially unwanted program (PUP) and adware.

There are three main reasons for these negative associations: 1) stealth installation without consent; 2) display of intrusive online advertisements, and; 3) tracking of users' Internet browsing activity.

Following infiltration, Incognito Start Button generates coupon, banner, pop-up, and other similar advertisements. To achieve this, developers employ a "virtual layer" - a tool that enables placement of third party graphical content on any site. Therefore, displayed ads often conceal underlying content, significantly diminishing the browsing experience.

In addition, they can lead to malicious websites. Therefore, clicking them risks further high-risk adware or malware infections. Furthermore, Incognito Start Button continually tracks browsing activity by recording IP addresses, URLs visited, pages viewed, search queries, and other similar information.

This data might contain personal details that Incognito Start Button's developers share with cooperating third parties (potentially, cyber criminals) who generate revenue by misusing private information.

Therefore, the presence of an information-tracking app such as Incognito Start Button can lead to serious privacy issues or even identity theft. We strongly recommend that you uninstall Incognito Start Button adware immediately.

Incognito Start Button is identical to the TrailerTime and TrailerWatch PUPs. It is also very similar to dozens of other adware-type applications such as Search Awesome, AdBlaster, DNS Unlocker, and Open Plugins. By offering various 'useful features', these PUPs attempt to give the impression of legitimacy, however, they are designed only to generate revenue for the developers.

Rather than providing any significant value for regular users, PUPs deliver intrusive online advertisements and continually record information relating to users' Internet browsing activity.

How did Incognito Start Button install on my computer?

Incognito Start Button has an official download website, however, it is also distributed using a deceptive marketing method called "bundling". Therefore, users often install Incognito Start Button inadvertently, without their consent, since they rush the download/installation processes and skip steps.

Aware of this, developers hide bundled programs (such as Incognito Start Button) within the "Custom" or "Advanced" settings of these processes. Skipping this section exposes systems to risk of various infections and compromises users' privacy.

How to avoid installation of potentially unwanted applications?

Installation of PUPs can be prevented by taking two simple steps: 1) select the "Custom/Advanced" settings and closely analyze each download/installation step, and; 2) decline offers to download/install additional applications. Never install bundled programs.

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Quick menu:

• What is Incognito Start Button?
• STEP 1. Uninstall Incognito Start Button application using Control Panel.
• STEP 2. Remove Incognito Start Button adware from Internet Explorer.
• STEP 3. Remove Incognito Start Button ads from Google Chrome.
• STEP 4. Remove 'Ads by Incognito Start Button' from Mozilla Firefox.
• STEP 5. Remove Incognito Start Button extension from Safari.
• STEP 6. Remove rogue plug-ins from Microsoft Edge.

Incognito Start Button adware removal:

Windows 11 users:

Right-click on the Start icon, select Apps and Features. In the opened window search for the application you want to uninstall, after locating it, click on the three vertical dots and select Uninstall.

Windows 10 users:

Right-click in the lower left corner of the screen, in the Quick Access Menu select Control Panel. In the opened window choose Programs and Features.

Windows 7 users:

Click Start (Windows Logo at the bottom left corner of your desktop), choose Control Panel. Locate Programs and click Uninstall a program.

macOS (OSX) users:

Click Finder, in the opened screen select Applications. Drag the app from the Applications folder to the Trash (located in your Dock), then right click the Trash icon and select Empty Trash.

In the uninstall programs window, look for "Incognito Start Button", select this entry and click "Uninstall" or "Remove".

After uninstalling the potentially unwanted program that causes Incognito Start Button ads, scan your computer for any remaining unwanted components or possible malware infections. To scan your computer, use recommended malware removal software.

Remove Incognito Start Button adware from Internet browsers:

Video showing how to remove potentially unwanted browser add-ons:

Remove malicious add-ons from Internet Explorer:

Click the "gear" icon (at the top right corner of Internet Explorer), select "Manage Add-ons". Look for "Incognito Start Button", select this entry and click "Remove".

Optional method:

If you continue to have problems with removal of the ads by incognito start button, reset your Internet Explorer settings to default.

Windows XP users: Click Start, click Run, in the opened window type inetcpl.cpl In the opened window click the Advanced tab, then click Reset.

Windows Vista and Windows 7 users: Click the Windows logo, in the start search box type inetcpl.cpl and click enter. In the opened window click the Advanced tab, then click Reset.

Windows 8 users: Open Internet Explorer and click the gear icon. Select Internet Options.

In the opened window, select the Advanced tab.

Click the Reset button.

Confirm that you wish to reset Internet Explorer settings to default by clicking the Reset button.

Remove malicious extensions from Google Chrome:

Click the Chrome menu icon  (at the top right corner of Google Chrome), select "More tools" and click "Extensions". Locate "Incognito Start Button", select this entry and click the trash can icon.

Optional method:

If you continue to have problems with removal of the ads by incognito start button, reset your Google Chrome browser settings. Click the Chrome menu icon  (at the top right corner of Google Chrome) and select Settings. Scroll down to the bottom of the screen. Click the Advanced… link.

After scrolling to the bottom of the screen, click the Reset (Restore settings to their original defaults) button.

In the opened window, confirm that you wish to reset Google Chrome settings to default by clicking the Reset button.

Remove malicious plug-ins from Mozilla Firefox:

Click the Firefox menu (at the top right corner of the main window), select "Add-ons". Click "Extensions", in the opened window, remove "Incognito Start Button".

Optional method:

Computer users who have problems with ads by incognito start button removal can reset their Mozilla Firefox settings.

Open Mozilla Firefox, at the top right corner of the main window, click the Firefox menu, in the opened menu, click Help.

Select Troubleshooting Information.

In the opened window, click the Refresh Firefox button.

In the opened window, confirm that you wish to reset Mozilla Firefox settings to default by clicking the Refresh Firefox button.

Remove malicious extensions from Safari:

Make sure your Safari browser is active, click Safari menu, and select Preferences....

In the opened window click Extensions, locate any recently installed suspicious extension, select it and click Uninstall.

Optional method:

Make sure your Safari browser is active and click on Safari menu. From the drop down menu select Clear History and Website Data...

In the opened window select all history and click the Clear History button.

Remove malicious extensions from Microsoft Edge:

Click the Edge menu icon  (at the upper-right corner of Microsoft Edge), select "Extensions". Locate all recently-installed suspicious browser add-ons and click "Remove" below their names.

Optional method:

If you continue to have problems with removal of the ads by incognito start button, reset your Microsoft Edge browser settings. Click the Edge menu icon  (at the top right corner of Microsoft Edge) and select Settings.

In the opened settings menu select Reset settings.

Select Restore settings to their default values. In the opened window, confirm that you wish to reset Microsoft Edge settings to default by clicking the Reset button.

• If this did not help, follow these alternative instructions explaining how to reset the Microsoft Edge browser.

Summary:

Commonly, adware or potentially unwanted applications infiltrate Internet browsers through free software downloads. Note that the safest source for downloading free software is via developers' websites only. To avoid installation of adware, be very attentive when downloading and installing free software. When installing previously-downloaded free programs, choose the custom or advanced installation options – this step will reveal any potentially unwanted applications listed for installation together with your chosen free program.

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