PaceItUp Adware

What is PaceItUp?

PaceItUp is a rogue browser extension developed by Virtue Interactive Ltd. This application claims to improve the speed of users' Internet connections. Although this functionality may seem legitimate and useful, be aware that PaceItUp is categorized as adware or a potentially unwanted program (PUP).

The developers of this rogue browser extension employ a deceptive software marketing method called 'bundling' (stealth installation of additional programs together with the chosen software) to install PaceItUp on Internet browsers without users' permission.

After successful infiltration on Internet Explorer, Google Chrome, and Mozilla Firefox, PaceItUp generates intrusive online ads and tracks users' Internet browsing activity.

Advertisements generated by this PUP include (but are not limited to) banner, display, pop-up, and pop-under ads. There is a high probability that clicking these advertisements will cause high-risk adware or malware infections.

In addition, users' Internet browsing activity is continually monitored, since this potentially unwanted program records various software and hardware information that may be personally identifiable.

For example: Internet Protocol (IP) addresses (to determine geo-locations), search queries entered into search engines, website URLs visited, pages viewed, cookies, web beacons, unique identifier numbers, and other similar data.

This information tracking may lead to serious privacy issues or even identity theft, and therefore, you are strongly advised to uninstall PaceItUp from your system.

PaceItUp is similar to other rogue applications that use bundling as an installation method. Examples include EzDownloader, Safe Web, Coupon Alert among many others. None of these applications (including PaceItUp) are useful to the user - their purpose is to generate revenue by sharing collected data with third parties and displaying intrusive online advertisements.

Research shows that most adware is distributed via small download programs (called 'download managers', 'download clients', 'installers', etc.) used by freeware download websites such as download.com, softonic.com, and soft32.com.

Download programs are used by these websites as free services and traffic monetization tools, since they offer installation of advertised (according to the developers, '100% legitimate and virus-free') browser extensions together with the chosen free software.

Thus, reckless download and installation of freeware often leads to high-risk adware or malware infections. This situation can be prevented by closely observing each step of the free software download procedure and clicking 'Decline' if installation of any additional programs is offered.

Furthermore, all software downloaded from the Internet should be installed using the 'Advanced' or 'Custom' installation options, rather than 'Quick' or 'Typical' - this will reveal any hidden applications listed for installation and allow you to decline them.

If your computer is infected with PaceItUp, or other similar adware, read the removal guide below and uninstall this adware from your Internet browsers.

Deceptive free software installers used in PaceItUp adware distribution:

PaceItUp adware generating intrusive online ads ('Ads by PaceItUp'):

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Quick menu:

• What is PaceItUp?
• STEP 1. Uninstall PaceItUp application using Control Panel.
• STEP 2. Remove PaceItUp adware from Internet Explorer.
• STEP 3. Remove PaceItUp ads from Google Chrome.
• STEP 4. Remove 'Ads by PaceItUp' from Mozilla Firefox.
• STEP 5. Remove PaceItUp extension from Safari.
• STEP 6. Remove rogue plug-ins from Microsoft Edge.

PaceItUp adware removal:

Windows 11 users:

Right-click on the Start icon, select Apps and Features. In the opened window search for the application you want to uninstall, after locating it, click on the three vertical dots and select Uninstall.

Windows 10 users:

Right-click in the lower left corner of the screen, in the Quick Access Menu select Control Panel. In the opened window choose Programs and Features.

Windows 7 users:

Click Start (Windows Logo at the bottom left corner of your desktop), choose Control Panel. Locate Programs and click Uninstall a program.

macOS (OSX) users:

Click Finder, in the opened screen select Applications. Drag the app from the Applications folder to the Trash (located in your Dock), then right click the Trash icon and select Empty Trash.

In the uninstall programs window, look for "PaceItUp", select this entry and click "Uninstall" or "Remove".

After uninstalling the potentially unwanted program (which causes PaceItUp ads), scan your computer for any remaining unwanted components or possible malware infections. To scan your computer, use recommended malware removal software.

Remove PaceItUp adware from Internet browsers:

Video showing how to remove potentially unwanted browser add-ons:

Remove malicious add-ons from Internet Explorer:

Click the "gear" icon (at the top right corner of Internet Explorer), select "Manage Add-ons". Look for "PaceItUp", select this entry and click "Remove".

Optional method:

If you continue to have problems with removal of the ads by paceitup, reset your Internet Explorer settings to default.

Windows XP users: Click Start, click Run, in the opened window type inetcpl.cpl In the opened window click the Advanced tab, then click Reset.

Windows Vista and Windows 7 users: Click the Windows logo, in the start search box type inetcpl.cpl and click enter. In the opened window click the Advanced tab, then click Reset.

Windows 8 users: Open Internet Explorer and click the gear icon. Select Internet Options.

In the opened window, select the Advanced tab.

Click the Reset button.

Confirm that you wish to reset Internet Explorer settings to default by clicking the Reset button.

Remove malicious extensions from Google Chrome:

Click the Chrome menu icon (at the top right corner of Google Chrome), select "Tools" and click on "Extensions". Locate: "PaceItUp", select this entry and click the trash can icon.

Optional method:

If you continue to have problems with removal of the ads by paceitup, reset your Google Chrome browser settings. Click the Chrome menu icon  (at the top right corner of Google Chrome) and select Settings. Scroll down to the bottom of the screen. Click the Advanced… link.

After scrolling to the bottom of the screen, click the Reset (Restore settings to their original defaults) button.

In the opened window, confirm that you wish to reset Google Chrome settings to default by clicking the Reset button.

Remove malicious plugins from Mozilla Firefox:

Click the Firefox menu (at the top right corner of the main window), select "Add-ons". Click "Extensions", in the opened window, remove "PaceItUp".

Optional method:

Computer users who have problems with ads by paceitup removal can reset their Mozilla Firefox settings.

Open Mozilla Firefox, at the top right corner of the main window, click the Firefox menu, in the opened menu, click Help.

Select Troubleshooting Information.

In the opened window, click the Refresh Firefox button.

In the opened window, confirm that you wish to reset Mozilla Firefox settings to default by clicking the Refresh Firefox button.

Remove malicious extensions from Safari:

Make sure your Safari browser is active, click Safari menu, and select Preferences....

In the opened window click Extensions, locate any recently installed suspicious extension, select it and click Uninstall.

Optional method:

Make sure your Safari browser is active and click on Safari menu. From the drop down menu select Clear History and Website Data...

In the opened window select all history and click the Clear History button.

Remove malicious extensions from Microsoft Edge:

Click the Edge menu icon  (at the upper-right corner of Microsoft Edge), select "Extensions". Locate all recently-installed suspicious browser add-ons and click "Remove" below their names.

Optional method:

If you continue to have problems with removal of the ads by paceitup, reset your Microsoft Edge browser settings. Click the Edge menu icon  (at the top right corner of Microsoft Edge) and select Settings.

In the opened settings menu select Reset settings.

Select Restore settings to their default values. In the opened window, confirm that you wish to reset Microsoft Edge settings to default by clicking the Reset button.

• If this did not help, follow these alternative instructions explaining how to reset the Microsoft Edge browser.

Summary:

Commonly, adware or potentially unwanted applications infiltrate Internet browsers through free software downloads. Note that the safest source for downloading free software is via developers' websites only. To avoid installation of adware, be very attentive when downloading and installing free software. When installing previously-downloaded free programs, choose the custom or advanced installation options – this step will reveal any potentially unwanted applications listed for installation together with your chosen free program.

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