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Rich Media View Virus

Also Known As: Ads by Rich Media Player
Type: Adware
Damage level: Medium

What is Rich Media View?

The Rich Media View browser extension claims to enhance the Internet browsing experience by displaying website content and advertisements relating to users' interests. While this functionality may seem legitimate, be aware that Rich Media View is categorized as adware or a potentially unwanted application.

Many reputable antivirus and anti-malware programs detect Rich Media View as a Trojan or malware. Commonly, users install this browser extension inadvertently without their consent when downloading free software. Developers of this add-on use a deceptive software marketing method called 'bundling'.

This marketing method is legal, however, many analyzed free software 'download clients' and 'installers' fail to inform users of additional applications listed for installation together with free programs.

rich media view virus

After successful installation on Internet browsers (Internet Explorer, Google Chrome, and Mozilla Firefox), Rich Media View generates intrusive banner, pop-up, pop-under, and interstitial advertisements.

Furthermore, this add-on tracks users' Internet browsing activity by recording IP addresses, Internet service providers allocated to the device, URLs of webpages visited, antivirus programs installed, and other information, which can be personally identifiable.

The presence of Rich Media View on your system may lead to malware infections (when clicking ads generated by this plugin), and since it tracks users' Internet browsing activity, may also lead to privacy issues and identity theft.

Rich Media View is similar to other potentially unwanted programs, which install on browsers without users' consent. Examples include OkitSpace, BaseFlash, and Atuzi. These plug-ins promise to enhance users' Internet browsing experience by adding various features, however, they only diminish browser performance and generate unwanted ads.

To avoid installation of adware such as this, express caution when downloading and installing freeware. When downloading free programs, inspect each download step and opt-out of installation of any advertised browser plug-ins by clicking the 'decline' button.

When installing free software, choose the 'Custom' or 'Advanced' installation options, rather than 'Quick' or 'Typical' - this will reveal any bundled adware listed for installation.

Users who have already installed Rich Media View and observe various unwanted advertisements when surfing the Internet, should use this removal guide to eliminate Rich Media View adware from their Internet browser/s.

Rich Media View adware generating intrusive online advertisements:

Intrusive banner ads ('Ads by Rich Media View'):

rich media view adware generating intrusive banner ads

Pop-up ads:

rich media view generating popup ads

In-text ads:

rich media view intext ads

Rich Media View generating intrusive coupon ads:

rich media view generating intrusive coupon ads

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Quick menu:

Rich Media View adware removal:

Windows 11 users:

Accessing Apps and Features in Windows 11

Right-click on the Start icon, select Apps and Features. In the opened window search for the application you want to uninstall, after locating it, click on the three vertical dots and select Uninstall.

Windows 10 users:

Accessing Programs and Features (uninstall) in Windows 8

Right-click in the lower left corner of the screen, in the Quick Access Menu select Control Panel. In the opened window choose Programs and Features.

Windows 7 users:

Accessing Programs and Features (uninstall) in Windows 7

Click Start (Windows Logo at the bottom left corner of your desktop), choose Control Panel. Locate Programs and click Uninstall a program.

macOS (OSX) users:

Uninstall app in OSX (Mac)

Click Finder, in the opened screen select Applications. Drag the app from the Applications folder to the Trash (located in your Dock), then right click the Trash icon and select Empty Trash.

rich media view adware uninstall via Control Panel

In the uninstall programs window, look for "Rich Media View", select this entry and click "Uninstall" or "Remove".

Optional Rich Media View uninstall method:

1. Navigate to C:\Program Files\RichMediaViewV1\RichMediaViewV1Release[random numbers]

2. Double click on "uninstall.exe" - this will uninstall Rich Media View from your computer.

rich media view uninstall optional method

After uninstalling the potentially unwanted program (which causes Rich Media View ads), scan your computer for any remaining unwanted components or possible malware infections. To scan your computer, use recommended malware removal software.

Remove Rich Media View from Internet browsers:

Video showing how to remove potentially unwanted browser add-ons:

Internet Explorer logoRemove malicious add-ons from Internet Explorer:

Removing rich media view from Internet Explorer step 1

Click the "gear" icon Internet Explorer options icon (at the top right corner of Internet Explorer), select "Manage Add-ons". Look for "Rich Media View", select this entry and click "Remove".

Removing rich media view from Internet Explorer step 2

Optional method:

If you continue to have problems with removal of the ads by rich media player, reset your Internet Explorer settings to default.

Windows XP users: Click Start, click Run, in the opened window type inetcpl.cpl In the opened window click the Advanced tab, then click Reset.

Resetting Internet Explorer settings to default on Windows XP

Windows Vista and Windows 7 users: Click the Windows logo, in the start search box type inetcpl.cpl and click enter. In the opened window click the Advanced tab, then click Reset.

Resetting Internet Explorer settings to default on Windows 7

Windows 8 users: Open Internet Explorer and click the gear icon. Select Internet Options.

Reseting Internet Explorer settings to default in Windows 8 - accessing

In the opened window, select the Advanced tab.

Resetting Internet Explorer settings to default on Windows 8 - Internet options advanced tab

Click the Reset button.

Resetting Internet Explorer settings to default on Windows 8 - click the Reset button in the Internet options advanced tab

Confirm that you wish to reset Internet Explorer settings to default by clicking the Reset button.

Resetting Internet Explorer settings to default on Windows 8 - confirm settings reset to default by clicking the reset button

Google Chrome logoRemove malicious extensions from Google Chrome:

Removing rich media view from Google Chrome step 1

Click the Chrome menu icon Google Chrome options icon (at the top right corner of Google Chrome), select "Tools" and click on "Extensions". Locate: "Rich Media View", select this entry and click the trash can icon.

Removing rich media view from Google Chrome step 2

Optional method:

If you continue to have problems with removal of the ads by rich media player, reset your Google Chrome browser settings. Click the Chrome menu icon Google Chrome menu icon (at the top right corner of Google Chrome) and select Settings. Scroll down to the bottom of the screen. Click the Advanced… link.

Google Chrome settings reset step 1

After scrolling to the bottom of the screen, click the Reset (Restore settings to their original defaults) button.

Google Chrome settings reset step 2

In the opened window, confirm that you wish to reset Google Chrome settings to default by clicking the Reset button.

Google Chrome settings reset step 3

Mozilla Firefox logoRemove malicious plugins from Mozilla Firefox:

Removing rich media view from Mozilla Firefox step 1

Click the Firefox menu firefox menu icon (at the top right corner of the main window), select "Add-ons". Click on "Extensions", in the opened window, remove "Rich Media View".

Removing rich media view from Mozilla Firefox step 2

Optional method:

Computer users who have problems with ads by rich media player removal can reset their Mozilla Firefox settings.

Open Mozilla Firefox, at the top right corner of the main window, click the Firefox menu, firefox menu icon in the opened menu, click Help.

Accessing settings (Reset Firefox to default settings step 1)

Select Troubleshooting Information.

Accessing Troubleshooting Information (Reset Firefox to default settings step 2)

In the opened window, click the Refresh Firefox button.

Clicking on Refresh Firefox button (Reset Firefox to default settings step 3)

In the opened window, confirm that you wish to reset Mozilla Firefox settings to default by clicking the Refresh Firefox button.

Confirm your want to reset Firefox settings to default (Reset Firefox to default settings step 4)

safari browser logoRemove malicious extensions from Safari:

removing adware from safari step 1 - accessing preferences

Make sure your Safari browser is active, click Safari menu, and select Preferences....

removing adware from safari step 2 - removing extensions

In the opened window click Extensions, locate any recently installed suspicious extension, select it and click Uninstall.

Optional method:

Make sure your Safari browser is active and click on Safari menu. From the drop down menu select Clear History and Website Data...

resetting safari step 1

In the opened window select all history and click the Clear History button.

resetting safari step 2

Microsoft Edge (Chromium) logoRemove malicious extensions from Microsoft Edge:

Removing adware from Microsoft Edge step 1

Click the Edge menu icon Microsoft Edge (chromium) menu icon (at the upper-right corner of Microsoft Edge), select "Extensions". Locate all recently-installed suspicious browser add-ons and click "Remove" below their names.

Removing adware from Microsoft Edge step 2

Optional method:

If you continue to have problems with removal of the ads by rich media player, reset your Microsoft Edge browser settings. Click the Edge menu icon Microsoft Edge (chromium) menu icon (at the top right corner of Microsoft Edge) and select Settings.

Microsoft Edge (Chromium) reset step 1

In the opened settings menu select Reset settings.

Microsoft Edge (Chromium) reset step 2

Select Restore settings to their default values. In the opened window, confirm that you wish to reset Microsoft Edge settings to default by clicking the Reset button.

Microsoft Edge (Chromium) reset step 3

  • If this did not help, follow these alternative instructions explaining how to reset the Microsoft Edge browser.

Summary:

declining installation of adware while downloading free software sampleCommonly, adware or potentially unwanted applications infiltrate Internet browsers through free software downloads. Note that the safest source for downloading free software is via developers' websites only. To avoid installation of adware, be very attentive when downloading and installing free software. When installing previously-downloaded free programs, choose the custom or advanced installation options – this step will reveal any potentially unwanted applications listed for installation together with your chosen free program.

Post a comment:
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About the author:

Tomas Meskauskas

Tomas Meskauskas - expert security researcher, professional malware analyst.

I am passionate about computer security and technology. I have an experience of over 10 years working in various companies related to computer technical issue solving and Internet security. I have been working as an author and editor for pcrisk.com since 2010. Follow me on Twitter and LinkedIn to stay informed about the latest online security threats. Contact Tomas Meskauskas.

PCrisk security portal is brought by a company RCS LT. Joined forces of security researchers help educate computer users about the latest online security threats. More information about the company RCS LT.

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Removal Instructions in other languages
Software uninstall instructions
Malware activity

Global malware activity level today:

Medium threat activity

Increased attack rate of infections detected within the last 24 hours.

QR Code
Ads by Rich Media Player QR code
Scan this QR code to have an easy access removal guide of Ads by Rich Media Player on your mobile device.
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